Krista Slack & Aylett Inc.
Experiential Branding Campaigns (Jun/06 – Present)
Tigris Personnel has been contracted by Krista Slack & Aylett, to supply events staff on local and national experiential branding events/programs, since June of 2006.
These events include:
~ Registration for the Algorithmics Conference May 16-18/06
~ Street Promotion for Discovery Health Channel’s Baby Month Jun. 1/06
~ License to Grill Promotional Demos in Southwest Ontario Jun. 30-Jul. 22/06
~ Deadwood Street Promotion in Toronto Aug. 21-Sept. 1/06
~ BBC Canada’s Frisky Friday in Toronto Promotion Sept. 14/06
~ 3M National Campus Tour in 20 cities across Canada Sept. 1-30/08
~ Blimp Tour in Alberta/Saskatchewan Jan. 18-Feb. 3 & May 17-Jun. 28/08
~ Scarborough Town Centre Renovation Awareness Sept/09
~ Sears Fashion Shows in Ottawa & Toronto May 15-24/09
~ Santa’s Welcome at Scarborough Town Centre Nov. 17/10
~ HBO Spring, Summer and Fall Promotions in 25+ cities across Canada 2010 and 2011
~ Real Estate Excellence Awards in Toronto Mar. 3/11
~ Food Network Promotion in Calgary Apr. 16/11
~ Disney XD Desk Drop in Toronto Jun. 1/11
~ Celebrate Bloor St. Street Promotion in Toronto Jun. 19/11
~ HBO Spring/Fall Promotions in 25+ cities across Canada in 2011
Tigris Personnel’s deliverables for these programs included:
- booking & scheduling teams ranging from 1-30+ brand ambassadors per event/program
- collecting information for training packages and conducting conference calls
- event management and troubleshooting
- detailed reporting and photos
Program Objectives: positive corporate branding of the companies by representing them in a fun & meaningful way with consumers. Each campaign had a different level of engagement ranging from articulating key messages, handing out samples/promotional material, eye-catching costumes and interactive games.
RESULTS: results from programs of this nature are difficult to quantify with no sales. The brand ambassadors are friendly,
professional and reliable. The brands have been consistently been represented in a positive way.