Hotspex Inc.
Field Market Research at Toronto Pearson Airport (May/08-present)

Tigris Personnel has been contracted by Hotspex Inc. to staff field market research interviewers for a series of valuable studies at Toronto Pearson International Airport over the past 4 years. These studies include:

~ Your Voice at Pearson May from 2008 to 2011 (36 interviewers booked to cover 26 positions/day x 14 days/year)
~ Brand Perceptions Study in Jul/09 and Oct/111 (16 interviewers  booked to cover 12 positions/day x 5 days)
~ Employee Interview Study Jan/11 (8 interviewers booked to cover 4 positions/day x 4 days)
~ GARDA Security Study in Feb/11 (6 interviewers booked to cover 4 positions/day x 4 days)
~ Groundside Interview Study in July & Sept/11 (40 interviewers booked to cover 24-28 positions/day x 5-10 days)
~ Curbside Observation in Aug/11 (80 interviewers booked to cover 56 positions/day x 4 days)
~ Customer Satisfaction Study in Nov/11 (80 interviewers booked to cover 52 positions/day x 6 days)

Tigris deliverables included:
- recruit, schedule and train teams ranging from in size from 8 to 80 staff for programs running 4 to 14 days
- obtaining and submitting police checks and identification for all scheduled market research interviewers
- collect logistical and relevant information from the client to create a training package for the team
- coordinate an onsite training to review the campaign objectives and logistics
- onsite management of the interviewers including monitoring/communicating targets to the team
- collect feedback forms from all interviewers to condense into a weekly reports including results & photos
- distribute timely payroll & incentives for all staff

Objectives: recruit a team of market research interviewers who are friendly & most importantly, professional to engage travellers at Toronto Pearson and entice them to participate in a survey using netbooks or ipads, in exchange for $2-5 Tim Horton’s gift cards. The level of engagement and efficiency were paramount to the success of the program.

RESULTS: Tigris Personnel has met their goals on all but 2 studies over the past 4 years. The two instances when the goals were not met were attributed to widespread technical issues in May/11 and challenges of executing a study pre vs. post-security in Jul/11. The results for the studies above are detailed below:
- 4, 600 surveys in the 2008 study (exceeded quota by 600 surveys)
- close to 6, 000 surveys in the 2009 study (exceeded quota by 1,000 surveys)
- a smaller sample of 1, 200 in 2010 (exceeded quota by 200 surveys)
- close to 9,500 surveys in the May 2011 study (1,500 short of the 11,000 goal)
- 13,000 completed surveys in July 2011 (2,000 short of the 15,000 goal)
- 31,000 observations recorded in the Curbside Observation in August 2011
- 5,000 surveys captured in September 2011 (on par with quota)
- 2000 for the Brand Perceptions study in October 2011 (on par with quota)
- 6,000 surveys for the Customer Satisfaction study in November 2011 (exceeded quota by 1,500)

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