Are you utilizing the best business marketing?

We invest our time and money into so many things like cars, trips, dinners and hobbies; but how much have you thought about investing in yourself? A well known author, speaker & certified trainer is known to say and I quote, “investing in yourself is the best investment you can ever make” and I absolutely agree.

This past Tues., May 14 I  learned how to achieve the best business marketing skills with Tigris Personnel’s National Account Manager, Kristen Simpson-Fry at an innovative and informative internet marketing course – thanks to two free tickets from Tigris’ national account director.

The company running the course is Canada’s leading training company in digital marketing training, social media training and public speaking training. They are a knowledge transfer company that works with sales and marketing executives to build and manage their own successful strategies so they can keep the business intelligence in-house, without having a third party involved. With over  30+ thousand trained business owners, CEO’s,digital strategists and marketing experts, this prestigious company is considered an expert in the industry.

This seminar introduced the best business marketing formula for success which addressed website traffic flow, hypnotic copy writing, master list building, influential conversion and Profit Mindset Secrets. I learned that we shouldn’t be asking if we are doing these things, instead ask how well are we doing them. This course made me look at the BIG picture and that working hard isn’t the same as working smart and definitely not as productive.

Realize that your best business marketing tool is YOU

Realizing that you are your best business marketing tool is the first step to obtaining  success. It’s one thing to have the most efficient software and programs for your business but it is another thing to understand them. The millionaire marketer seminar delivers a glimpse of the possibilities of your business marketing potential. Aside from offering highly guarded information, it truly revolutionizes your actions, collectively guaranteeing success.

This seminar was both informative and engaging. My colleague and I were literally on the edge of our seats the entire day. We were never bored, intrigued by everything we were absorbing. Walking out of the course, I can truly say I would rather be a learn it all – than a know it all – and now, more than every before, I recognize the personal value I can contribute to my career – since my own best marketing tool is ME!

To inquire about Tigris Personnel’s best business marketing services, events and more, call us at 416-283-9119.

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Some Tips to Ace an Interview… It Starts with Good Old Common Sense

After interviewing people for everything from events and promotions to bikini pageants, I’ve learned a few things about what it takes to truly ace an interview. Someone once asked why I’m always interviewing people… I never thought this would be something I do, let alone often; but since I have and do, I wanted to share some of these tips. Most of which, start with the old adage – common sense!

One of the most important aspects to ace an interview begins with the FIRST IMPRESSION. Did you know that most people form an opinion of you in less than 30 seconds? This is based on your appearance, presentation, handshake, body language and more. To ace an interview you need to be mindful of the image you are projecting. Do you appear confident and self-assured or do you potentially seem nervous, anxious and unprepared? There is a saying that goes, “dress for the job you want, not the job you have”. Even if it’s a part-time job, you need to put some effort into your hair, makeup and apparel. If you don’t, the interviewer could be concerned about your ability to put in this effort when you’re actually representing their brand.

You can’t make a good impression if you are late so I can’t stress enough the importance of being on time. For our interviews at Tigris, we actually close the door once everyone is seated. Even if someone is just 5 minutes late, 5 minutes of a 30 minute interview is huge. We cover our company history, expectations and procedures in 5-8 minutes, so if you’re trying to walk in late, you’d be missing a substantial amount of information. As such, we don’t let those people in and make them wait until the next session.

Let your personality shine! If you are one on one with your interviewer, all of the attention is on you. Be careful not to fidget, swivel in your chair, play with your hair etc. If you’re in a group setting, you have to work harder to be memorable, think of something different to say than the person before and after you. You should also strive to engage the entire group and articulate well. You want to be the person who stands out and is memorable, rather than forgettable. The way I look at it, if I can remember you after meeting 50+ people in one evening, that is either a really good thing – or a really bad thing.

You Can’t Ace an Interview if You Don’t Try

Going to an interview can be nerve racking. There is another old saying, “80% of success is showing up, 90% of success if showing up on time and 100% is showing up – with energy”. One of the things that has always amazed me is how many people confirm an interview and don’t show up. Consistently, and on average, we find that 25-30% of people who not only book – but confirm an interview – don’t show up. Perhaps this is because we primarily offer part-time positions over a full-time opportunity and as disappointing as this may be, the silver lining is that this allows us to weed out a lot of people who may decide not to show up to an event – had we not taken the time to interview first.

Of those we do get to meet, I value the one’s who show up on time, are interested and engaged in what we have to say, think of some unique answers to our questions and also come prepared with some of their own questions. Event staffing and experiential marketing is about branding and personal connections – so largely observe and gauge people on their personal presentation and how well they connect to us. They are going to be the people that we entrust with our client’s brands/reputations so this is hugely important.

As long as you try, it’s not hard to ace an interview. Think about what you’d be looking for if you were on the other side of the table. Would you hire the person that looked like they combed their hair with a pillow and showed up disheveled while they doodled on their application form? Unlikely and neither would we.

Tigris Personnel is always looking for great people! To show us how you can ace an interview, apply on our website.

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Outdoor Event

Summer is just around the Corner – Don’t Wait to Plan your Outdoor Event

Some of the best events take place in the warmer weather. Make yours one of them!

Are you thinking about planning an outdoor event in the coming summer months?  Here is some food for thought. Working outdoors means working with unpredictable elements. You want to make sure you’re 110% prepared or you could pay a big price.

Top Ten Tips on Planning an Outdoor Event

1: Consider the OPTIONS: what kind of event are you aiming to plan? The summer opens up tons of possibilities from golf tournaments and barbeques to outdoor sampling, concerts and special events. A personal function is clearly different than a corporate event – but the logistics of an outdoor event are largely the same. Just make sure you determine what your guests or consumers would appreciate – and go from there.

2: Choose a Suitable VENUE: for obvious reasons, venue is a huge part of planning an event, outdoors or otherwise. If you’re thinking of a public park, make sure you have adequate permission. Many government run parks have a special set of guidelines you need to follow – for example, the event can only be not-for-profit and open to the public. If this is not what you want for your event, you will need to consider a privately run facility or a federally run park vs. a provincial or city park.

3: Plan on various ELEMENTS: yes, plan for rain! While we all hope for sunshine, there is a 50/50 chance (or higher) that the rain could spoil your day. How can you combat this? One of the best solutions for an outdoor event, depending on the type of event, could be tenting. Some companies require alot of time to get tents up but others are portable and can be set up in a flash. Again, this depends on the size of your event but it’s always better to be safe than sorry. You can also buy weather insurance just in case you need to cancel your event due to a crazy thunderstorm that wouldn’t be safe for guests to attend anymore.

4: Have SUPPLIES Available: whether rain or shine, you want to make sure you have adequate supplies for your guests. On a hot sunny day, complimentary cold water, sunscreen and even hats would be greatly appreciated by your guests. On a rainy day, you could bring some rain ponchos and umbrellas on hand. If you have an evening event, mosquito repellant and citronella candles would be a blessing. An epi-pen may not be a bad idea to keep on hand in case anyone has a bee allergy as well. Additionally, ensure you have a first aid kit available. You never know when you may need a band-aid. An outdoor event can be full of surprises

5: Choose your FOOD Carefully: summer temperatures can be unpredictable sometimes. You need to make sure you keep meats cool until they are ready to be cooked and no food should be left out in the hot sun for any extended period of time. There would be nothing worse than food poisoning your guests! If you’re using a caterer, ask them what they do to make sure the food temperatures are regulated before and during the event.

6: Don’t Forget about LIGHTING: during a daytime event, you won’t have to worry about this but as day turns into dusk, you will need to consider lighting options. Candles may not be the best idea so consider spotlights, lanterns etc. And in keeping with these options, you’ll also need to consider a power source and a generator if power isn’t available at your venue of choice. You don’t want guests tripping around because they can’t see, especially at an outdoor event. Who knows what could be lurking in the darkness!

7. Arrange FACILITIES: there is nothing worse than a long walk to – or a long line up – when you have to use the, ahem, little boys or girls room. Make sure your venue has adequate washroom facilities – and if not, arrange for portapotties with a wash station. You should also have someone on your team responsible for keeping these cleaned and fully stocked. Sanitation is a huge part of any event and should be planned on properly.

8. SOUND Makes the Setting: when you have an event outdoors, the sound travels because it is not contained. If you have an outdoor music event, social function or even a barbeque, it’s a great idea to not only provide music that your guests or consumers will enjoy – but also have appropriate speakers to carry the music – and ambience throughout the event. Music enhances any event and can make the different between guests staying for an hour or two – or until the wee hours of the morning.

9. COMMUNICATE with your team! If you’re event is up north, there could be a risk that your cell phone(s) won’t work – or could die mid-day. To combat this concern, you could arrange for walkie-talkies or head sets to stay in regular contact with your entire team (potentially on different channels for different groups) so everyone is 100% accessible, especially in an emergency situation. Depending on where your outdoor event is located, cell phone signal may not be strong so you have to plan on back up.

10. ENTERTAIN your Guests: there are only a few short months of summer, so aim to plan an event that will entertain your guests. During the day, you may want to include inflatable games, clowns and sporting activities for kids. For the adults, you could arrange live entertainment such as a band or DJ. Fireworks are also a great enhancement but be sure you have approval and safety measures in place.

Summer comes and goes. If you’re planning an outdoor event, it is never too soon to start planning. We hope some of these tips were helpful. Please share this if you found it informative!

Tigris Personnel’s Outdoor Event Planning Services are Available at Top Locations including Calgary, AB | Vancouver, BC & Toronto, ON. For a free, no-obligation quote on how we can help you plan your next outdoor event, call us at 416.283.9119.

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