The Evolution of Event Planning for Miss & Mr. CHIN Bikini Competition - Feature

The Evolution of Event Planning for the Miss and Mr. CHIN Bikini Competition

Then & Now – Event Planning for Toronto’s Longest Running Bikini Pageant

This past June, CHIN Radio wrapped up their 49th Annual CHIN Picnic – and notorious bikini competition! What first started out as an all female competition in 1966, CHIN expanded the competition about 25 years ago to incorporate men as well. How we wish we could say that we’ve been doing the event planning for almost 50 years, none of us at Tigris were born until the 80’s! However, in 2004, CHIN Radio teamed up with Tigris to coordinate and manage event planning for the competition; so here we are, over a decade later.

As the official event planners for the competition, Tigris is there from beginning to end. From recruiting potential contestants, to crowning / medalling the winners, we do it all!

Hence the name, CHIN Bikini, many people think that the competition is based solely on bikini bodies and physical fitness alone – but that’s simply not true. Competitors are scored on their physical attributes but what many people don’t know is that there are many other factors that the contestants are judged on which we’ll review below.

Miss and Mr. CHIN contestants are scored on //

    1. Interview: This is probably one of the most important judging factors. This is where we get to see the contestants’ personalities shine. We ask questions to get to know them better and to make sure that the potential winner has what it takes to be a good representative, and ultimately, spokesperson, for CHIN Radio. Judging is based on originality, depth and unique answers. This score counts towards 30% of their final mark.
    2. Pre-Promotional Events: Sounds like fun, right? How can contestants be judged on having fun? Well, let’s just say that timing is everything. It is extremely important for contestants to arrive on time and prepared to each event they attend. Whether it be live on City TV, CHIN Radio’s Media Party, or rehearsals, each minute counts and goes towards the contestants’ scoring. All contestants start with a score of 10. They will lose a half mark every time they are late, 1 point for missing an event with notice and 2 points for missing an event with no notice.
      The Evolution of Event Planning for Miss & Mr. CHIN Bikini Competition- Media Party
    3. Online Voting: Bikini time! This is probably the contestant’s favourite part of the process (besides the final show). This year, CHIN Radio & Tigris teamed up with C Bella Photos to capture the contestants’ best looks to promote them for online voting. Once the photos go live on CHIN Radio’s website, it is up to each contestant to promote themselves, the competition, and to get as many people to vote for them! The online voting is then added up for each person and accounts for 10% of their overall score. Contestants receive scores in groups based on their marks and will receive 7, 8, 9 or 10% in this category out of 10% total.

The Evolution of Event Planning for Miss & Mr. CHIN Bikini Competition - Online VotingThe Evolution of Event Planning for Miss & Mr. CHIN Bikini Competition - Online Voting 2

Revamping the Event Planning for Miss & Mr. CHIN Bikini 2015’s Final Show

Of course, the final factor that contestants are judged on is their performance and presentation during the final show – worth 50% of their overall score.

This year’s final show was a lot different from the last 48 shows, but we’ll get back to that. Hundreds of people attended this year’s show, including the contestants, media, photographers, judges, sponsors, and of course, CHIN Radio & Tigris. This is when the contestants have the chance to strut their stuff the best they can and live in the lime light for a few minutes.

Since June has been a super busy month for the city of Toronto with so many events happening – and with Johnny Lombardi’s Centennial Year (100th Birthday), CHIN bumped the show up by one week to coincide with Taste of Little Italy AND to bring the CHIN Picnic back to it’s roots on College St., where everything began.

For the last 25 years, the Miss & Mr. CHIN Bikini competition was held at the CHIN Picnic over Canada Day long weekend on the CNE grounds. This year, just down the street from CHIN Radio’s head office on College Street, our final show took place at Revival Bar. While much smaller than the Exhibition Place’s bandshell stage, this year’s show gave off much more of an intimate setting, and the crowd really had the chance to connect with each competitor.

We had a an absolute blast, yet again, working through the event planning for this spectacular show. Congrats to Francesco Bartucci on winning the title of Mr. CHIN 2015 & Deanna Graci on Miss. CHIN 2015! And of course, a BIG thanks to our sponsors who’ve helped recruit and donated prizing for the contestants.

We can’t wait to share our event planning skills with you next year for the 50th Annual Miss & Mr. CHIN Bikini Competition!

2015 06 19 CHIN Final Show (199)

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2015 06 06 and 11 Pixperience   (9)

International Marketing for FIFA Women’s World Cup 2015

International Marketing for FIFA Women’s World Cup Is Out To Play!

Adidas, Coca-Cola, Hyundai, Visa, Labatt, and Bell. These are just some of FIFA Women’s World Cup’s partners and supporters whose international marketing campaigns are kicking off right now. Whether it be in France, Brazil, Japan, or Canada, marketing teams across the globe are promoting FIFA and incorporating the competition into their special events and marketing initiatives.

One marketing campaign that Women’s FIFA has been working on in particular this year is called “Live Your Goals”. The objective of this international marketing campaign is to increase the number of girls and women playing football (or soccer, as us North American’s call it) worldwide from 30 million to 45 million by 2019 – just in time for FIFA Women’s World Cup France. Show your support here!

FIFA’s marketing affiliates are able to connect with millions of fans around the world. International marketing campaigns for the organization have been a huge success over the past years which FIFA is very proud of. Some of their marketing highlights include the FIFA Interactive World Cup, FIFA U-20 Women’s World Cup Canada 2014, FIFA Beach Soccer World Cup Tahiti 2013, and FIFA Confederations Cup Brazil 2013. FIFA is constantly developing marketing programs which allow fans to interact with FIFA events. We at Tigris know a thing or two about the importance of creating events that leave lasting memories for those involved!

Tigris’ Involvement in International Marketing Campaigns for FIFA Women’s World Cup

Score! Team Tigris takes part in marketing initiatives for FIFA this year, and our soccer-fanatic brand ambassadors couldn’t be more excited!

Over the past couple of weeks, Tigris has teamed up with Bell Canada, TSN, and Pixperience for some exciting events revolving around FIFA Women’s World Cup. For the first time in Canadian history, the FIFA Women’s World Cup will be taking place in cities across Canada, which TSN and CTV are the host broadcasters for. To celebrate, TSN, a division of Bell Media, reached out to Tigris to provide three experienced soccer players to work as brand ambassadors to host their live viewing party and to assist with building brand awareness for the World Cup. Situated at Toronto’s Yorkdale Mall, our brand ambassadors pumped up the crowd, distributed swag, and assisted a team of professional freestyle soccer performers who were onsite at the event Jun. 6.

2015 06 06 TSN FIFA WWC Promotion

On the west coast, Tigris event staff were busy assisting Pixperience in association with TSN in Edmonton for the Team Canada matches which took place on June 6th and 11th. Six of our high-energy brand ambassadors had the chance to experience the FIFA Women’s World Cup first hand – how amazing is that!? It was our staff’s duty to assist guests with the photo booth activation and ensure that they had an amazing experience at the game. Our staff did an incredible job at keeping their energy high at all times and driving traffic towards the activation. In addition to the 3 BA’s we had onsite per game, we also provided 2 labourers to set up and tear down the photo booth for each event.

Edmonton will host 11 matches during the competition at Commonwealth Stadium, and we couldn’t be more thrilled to be a part of these moments in Canadian history.

2015 06 06 and 11 Pixperience

Out of the many international marketing efforts to promote FIFA Women’s World Cup, Tigris is honored to have the chance to support, promote, and work with our beautiful country, FIFA Women’s World Cup, Bell Canada, TSN, CTV, and Pixperience. Go Canada!

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marketing strategies

Learn Valuable Marketing Strategies to Take Your Business To The Next Level

Are You Aware Of The Most Recent Digital Marketing Strategies That Will Increase Your Business?

I really didn’t think I would be writing an exam again anytime soon; when I wrote the final exam of my undergrad last year, I was beyond ecstatic to put the books away. Little did I know I would be studying for and writing an exam a year later. This time, things were extremely different!

Throughout February to May, I was able to participate in the Digital Marketing and Sales certification course taught by Paul Tobey at Training Business Pros. I should have known by the name of the facility that this course would be different than any others I’d ever taken. In my previous academic courses, I was surrounded by individuals who were unsure of their future – as University students, half of us had no idea what we wanted to be when we graduated, or even if we are in the right field of study! At Training Business Pros, I was surrounded by individuals who already knew their passion and were at this course with one goal in mind: to grow their business. The entire group already had goals and dreams; they just needed a little help achieving them.

The overall purpose of the certification was to teach employees and business owners how to grow their business and increase traffic by using specific digital marketing strategies. Ask yourself, how many times have you been on Google today? I myself use this search engine almost hourly. Now, let’s say you’re looking for promotional models to sample your alcohol product at an event in Toronto. What’s the first thing you would do? Google it! Once you type ‘promotional models Toronto’ into the search engine, hundreds of options and pages appear. If you are the company providing promotional models, how do you ensure that people searching for your services find your services? How do you appear in the top 3 search results without paying to be there? Hint: targeted keyword phrases.

When choosing your targeted keyword phrase for your webpage, landing page or blog post, put yourself in your consumers position. Who is your targeted audience? What are they searching for, and how are they searching for it? For Tigris, although we provide events staff for experiential marketing campaigns, our core client is not typing ‘provide events staff for experiential marketing campaigns’ into a search engine. Majority of the time they are typing simple phrases such as ‘promo models’, ‘event staffing’, ‘promo models Calgary’, and so on. We have a large variety of keyword phrases that we use and implement into our online marketing strategies. A good way to come up with a list of targeted keyword phrases for your website is to use a software that allows you to research what people are searching for, how often, and the type of competition you are up against.

Are You Blogging The Right Way For The Right Reasons?

Shockingly, a large amount of students in the class were not consistently blogging on their company website – some didn’t even have a blog set up! I can’t stress the importance of blogging enough – it is a crucial component of your website that will get you leads. Recently, we’ve been noticing that our blogging efforts aren’t going unnoticed. Specifically, when asking a new client how they found out about our services, they said they had read our blog post on event staffing for trade show services. Success!

Along with blogging, we were taught the basics of software specific to email marketing, google, facebook, targeted key word research along with strategies for video sales letters, brain dead offers and hypnotic copywriting. It was a lot to learn in a short amount of time, but I’ve already begun testing some of the methods. Not every technique was suited for every company – sometimes it depends on your services and products. One exercise Paul walked us through was identifying your company’s mission statement. Can you describe in one sentence what your company does? Sometimes this is harder than you may think. Take time to identify what you do, who you serve, and how you do it differently than your competition.

Maybe because I was so eager to graduate and get into the ‘real world’ I had forgotten the value of learning and how much there is to discover. Although I feel I have been constantly learning since I graduated and began my career at Tigris, I had forgotten the importance of learning new techniques and staying up to date. Especially in the digital age, there are new tools available to us every day! This course has inspired me to keep learning and challenging myself so I can grow within my career and personal goals.

After our exam, Paul told the class he had a special surprise for us in the parking lot. You can imagine the size of our smiles when we saw an ice cream truck, and were told we had unlimited free ice cream for an entire hour. Of course I asked for the largest chocolate sundae available. What an awesome way to celebrate the end of an exam!

What are you doing to better yourself and your business? Have you tried any of the techniques listed above? How did YOU find this blog post? If you were searching for experiential marketing techniques, event staffing and would like to increase your brand awareness, you’ve come to the right place. Contact Tigris today at 416.283.9119 and any of our account coordinators would be more than happy to discuss your unique needs. Over services are available nationwide, including Edmonton, Calgary, Toronto, Ottawa and Vancouver.

Copy of Nicole (32)Nicole is Tigris’ account coordinator. She has been full-time with Tigris since Sept/14 and recently obtained her digital marketing and sales certification through the Ontario Job Grant

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