Building Your Personal Brand Image Across Social Media Platforms
Picture yourself sitting on a bench in Union Station during rush hour. You’re waiting for your train to be listed on the screens. You gaze around the mad rush of workers and students darting for their designated tracks when you suddenly spot Susan! You automatically stand up to walk over to her, and halt, when you realize you don’t really know Susan. She’s the avid blogger you follow on all of your social media networks, so you feel like you know her, from her personal brand image. You know what she ate for breakfast (the fruit smoothie she posted on instagram) and you know what she did last weekend (the photos she was tagged in on Facebook). But, you don’t really know her besides what she’s decided to present to the world online. How many people do you think spot you in a busy crowd? What would their perception of you be, based on your online personal brand image?
A personal brand image is how people perceive you online and in turn, how they would perceive you in reality as well. What do they see, and how do they feel? Are you coming across professional, or sloppy? Would someone want to hire you based on what you are revealing about yourself on the internet?
Creating a professional online personal brand image is important, not only for when people spot you in “real life”, but for the business professionals you interact with every day. How do you primarily interact with your clients? Majority of the time, it’s through e-mails or phone conversations. The first thing potential clients and employers (and prospective love interests) may do is Google you.
Google Yourself! Evaluate Your Personal Brand Image
Have you googled yourself recently? What’s the first thing that pops up? Usually, it’s your social media pages before anything else – Twitter, LinkedIn, and Google +. If nothing pops up for your name, there could be several reasons. Do you use the same name for all of your social media handles? If not, you should. Is your name extremely common? Try to differentiate yourself by adding your middle initial. Be sure to use the same imagery, look, name and profile picture for all of your social media profiles. Consistency is key!
When I’m looking to learn more about an individual who has applied to be on our roster, or a potential client, I always check multiple social media outlets. Therefore, don’t use a professional photo on LinkedIn and have a photo of you chugging a beer in a crop-top in your profile picture. The professional consistency solidifies your personal brand image online.
Speaking of profile photos, we recently provided an opportunity for our Toronto roster to participate in a professional photo shoot. We offered our events staff an extremely low, subsidized rate which gave each individual the opportunity to have two ‘looks’ – corporate and trendy. Each participant will receive approximately 20-25 photos per look and 40-50 photos in total. This iss a great opportunity for our staff to have professional photos taken at an affordable rate. Not only will we be able to use these high quality photos to increase their bookings, but our staff will also be able to use these photos to update all of their social media profiles. It was also a great opportunity to capture clean, professional group shots of the head office staff for our new website – coming soon!
For those of you who don’t have the opportunity to get professional photos, one thing we recommend to our staff is getting a photo taken against a bare wall. A clean photo of you dressed professionally with no distractions in the background will also do the trick, especially for a site like Linked In where your professional and personal brand image is even that much more important.
Your personal brand is all about who you are and what you want to be known for. How do you want to make people feel? How do you want them to perceive you?
We’ve shared what you should be doing, but sometimes it’s hard to decipher how often you should be doing it. According to Kevin Lee from Buffer, this is how often you should post on social media if yo want to work on building your online reputation:
- Facebook– 2 times per day
- Twitter– 5 times per day
- LinkedIn– 1 time per day
- Google+– 2 times per day
- Pinterest– 5 times per day
- Instagram– 1.5 times per day
Posting doesn’t always have to be original content – you can retweet or share another person’s post. If you’re really serious about it, you can also schedule your posts using Hootsuite or Social Oomph. Not everyone has time to post this frequently on all of these platforms so these options give you the chance to think and plan ahead. Be sure to share valuable information and associate yourself with other strong brands (don’t just follow your friends!) by liking/following them and interacting with their posts.
We know the value of a personal brand image, and we put importance on building a brand for our account coordinators. They are an extension of our brand and we want to ensure our employees are constantly building their networks, sharing, posting and commenting. Clients want to work with individuals, not a company. Therefore, make sure the individuals that make up your company are professional and interesting (online and in person)!
As a branding agency, we know the importance of brand image (our office walls are accented with the colours of our Tigris logo!) and we can’t stress enough the value of your own personal brand image. If you’re interested in using any of our services to assist with your brand and creating brand awareness, give us a call at 416.283.9119. We’d love to work with you! From event planning to event staffing, we do it all. Our services are available in 15 different markets across Canada, including Vancouver, Edmonton and Ottawa.
A Crucial Component of Event Marketing Includes Knowing your Audience and Booking the Right Mix of Multicultural Promotional Staff
North America has such a mixture of ethnicities, religions, races, and languages—and in order to connect with all of these groups, careful thought must be given to acquiring brand ambassadors/events staff/promotional models, who represent specific demographics to best align with your target audience and prospective customer base.
For any brand to reach its audience effectively, marketers must pay attention to who exactly they are using to represent their image and communicate their message. We must bear in mind that it is our psychology and our association to a brand that often drives our desire. Therefore, if I see a brand being represented by someone of a similar background, someone who shares the same community connection, or someone that speaks the same language that I do, I will have that much more of an affinity towards the products that are being presented to me.
A brand is so much more than just a product, logo, or tagline—it’s the experience that comes from the association. And with that knowledge, in the world of experiential marketing, it is inherently important to consider all angles including culture/ethnicity and how to beset incorporate multicultural promotional staff to enhance the event and in turn, the customer experience.
At Tigris, we make a conscious effort to recruit staff of all shapes, sizes, races, ages, and skill levels so we can accommodate the wide varying requests from our customers. Our events staff work on the front lines and play a major role in the customer’s brand experience, and we offer our clients as much diversity as possible to make the selections that suit their brand image the best. People from different backgrounds bring their own unique cultural experiences to the situations they face, and this broader perspective of viewpoints tends to allow for similar groups to relate in kind with one another. This similarity breeds approach-ability and can make it easier for the public to relate to a brand ambassador promoting a product or service to them.When servicing our clients for multicultural events, we hone in on specific languages, looks, and skills they need to enhance execution of the event. On an event to event basis, the cultural requirements of our brand ambassadors may change drastically to reflect the location that the event is taking place in and expected attendees/customers.
For example, Tigris teamed up with Metropolis at Metrotown for a Black Friday event in November 2014. In knowing their customer base well, the client required a mix of staff including 3-4 who were bilingual in Chinese, Cantonese or Mandarin. Since the onsite staff were greeting guests, directing them and answering questions, communication was especially important by some stores/entrances.
More recently, this past Mar. 1-4, Tigris teamed up with Punch Communications to provide an events staff bilingual in English and Spanish to host a booth for Junpa Dejandalucia at the PDAC Trade Show & Investor’s Exchange in Toronto. Many of the trade show go-ers attending this event are from Europe and South America. In this case, our client was looking for an individual not only host the booth with them but also speak a secondary language and translate as required to better connect to prospective customers and invite them to meetings throughout the duration of the show. Our brand ambassador, Vanessa, was a perfect fit for the event and her language skills came in handy dozens of times over the 4 days.
Multicultural marketing is not new to us at Tigris. We first ventured into this corner of event marketing with Rogers. From 2008 to 2011, we supplied a diverse range of bilingual brand ambassadors for hundreds of events including :: Chinese Lantern Festival in 2008, Dragon Ball for Chinese New Year 2009-2011, Canada’s Wonderland and Ontario Place Multicultural Days from 2008-2010, Masala! Mehndi! Masti! 2008, desiFEST and Festival of South Asia 2008-2010, Brazilian Day at Yonge-Dundas Square 2009-2010, International Student’s Welcome at Toronto International Pearson Airport 2011, Multicultural Entertainment Zone Promotion 2011 – and many others. Not only were our staff personable, professional, eager and enthusiastic, they spoke English along with 1-2 other languages. Some of the more prominent requests included Chinese/Cantonese/Mandarin/Phillipino (East-Asian events), Hindu/Gujrati/Urdu/Punjabi/Pakistani (South Asian events), Italian/Spanish/Russian/Portuguese (European events). Needless to say, we learned ALOT about multicultural marketing throughout these 4 years and have a unique offering in the industry compared to other mainstream staffing agencies.
Tigris has a huge team of talented multicultural promotional staff with the looks, languages and lively personalities make your event a memorable one!
For more information, give us a ring at 416.283.9119. If you’re looking for the perfect events staff or promotional model to represent the diversity of your brand, look no further than Tigris. We have over 1,200 dynamic events staff from coast to coast across Canada including Toronto, ON | Vancouver, BC | Calgary, AB and 12 other markets.
The snow is going to melt… eventually; and with that in mind, summer is just around the corner so there is no better time to start thinking about your health and fitness. Of course, these should be things we think about year round but shedding the winter layers of clothing is a great motivator to get your diet and training back on track. If you don’t know where to start, we can point you in the right direction, specifically to our client, Maximum Nutrition Centres for all of your vitamins, supplements, nutrition and amazing work out apparel!
Brand Awareness Strategies: Fitness Demos for Maximum Nutrition
Maximum Nutrition Centres is a vitamin and supplement store located in the Greater Toronto Area – conveniently, their Pickering location is only a five minute drive Tigris’ head office! The first store opened in 2009 with one key objective – to help people reach their maximum potential by offering them exceptional products at unbeatable prices. Now, 5 years later, Maximum Nutrition Centres has two locations in the GTA (Pickering & Whitby) and an online store to better service customers from all end of the city, and country for that matter.
Along with vitamins, supplements and sports nutrition, Maximum Nutrition Centres has also created a unique line of fitness apparel that literally turns heads. We’re specifically talking about their workout pants – from purple camo to stars and stripes, we can’t decide which design we like the best!! They also have men’s and women’s tank tops and t-shirts in a fun and funky array of eye catching neon colours that are perfect for summer.
We’ve worked hand in hand with Maximum Nutrition Centres to provide gorgeous, athletic promotional models to host fitness demonstrations across the GTA over the past couple of months. In fact, the next demo is coming up this Sat., Mar. 7 from 9am-2pm at the YMCA in Oshawa. These demo’s occur in fitness facilities where guests can try samples of various supplements such as nutrient packed greens to vitamin rich protein powder while checking out a few samples of work out gear in wild colours. This is a great way to increase brand awareness for the chains target demographic and drive customers / sales back to their stores.
How To: Protein Packed Ideas from Maximum Nutrition
What do you look for in a fitness and nutrition store? What are some of your favourite products? Below, I’ve listed a few of our “must-have” items from Maximum Nutrition Centres, and how you can supplement them into your diet.
NOW Stevia Extract – a non, artificial sweetner and sugar substitute, derived from a plant. You can include stevia in your protein pancakes, herbal tea or anything else you need to substitute sugar with.
PB2 Powdered Peanut Butter – PB2 has the same consistency as full fat peanut butter with all of the natural roasted peanut flavor, but with nearly 85% less fat calories. PB2 is made with high quality peanuts that are slow-roasted to our specifications and pressed to remove the oil. All natural with no artificial flavors,sweeteners, or preservatives. Mix with water to create a traditional peanut butter mixture.
Progressive Harmonized Chocolate Protein Powder – Harmonized Protein features Whey Protein Concentrate, Whey Protein Isolate, Milk Protein Isolate, Colostrum and Lactoferrin. This combination offers superior health-promoting properties far beyond that of any individual protein source.
Now that you’ve got these 3 essential ingredients, you can create chocolate PB2 overnight oats. This meal is perfect if you’re on the go, in a rush in the mornings, or are looking for a protein packed post-workout snack.
*3/4 cup oats
*1 scoop chocolate protein powder
*1 cup unsweetened almond milk
*2 tbs PB2
*1 packet Stevia
Directions: Mix all of the ingredients at night into a tupperware container, mason jar, shaker bottle (or anything else you can think of!). Store the mixture in the fridge and let it soak overnight. In the morning, your delicious chocolate peanut butter oatmeal recipe will be ready to eat.
If oatmeal isn’t your thing, another amazing recipe is protein pancakes. Yes, pancakes that are actually good for you. Here’s how you make them.
*1 scoop of your favourite protein powder (we love Diesel Whey Protein Isolate from New Zealand in Vanilla)
*1/2 cup of egg whites
*1/4 cup of rolled oats
*1/4 tsp of baking powder
*1/2 tsp of coconut flour
*1 tsp of unsweetened almond milk
*generous helping of cinnamon and stevia to taste
*top with your favourite zero calorie Walden Farms syrup (also available at Maximum)
Directions: Pre-heat your frying pan to medium heat. Spray the pan or use coconut oil to prevent sticking. Blend the ingredients and pour into your pan. Cover the pan but check often to avoid burning. Once you see small bubbles at the top of the pancakes, flip and cook the other side until golden brown. These are SO delicious, it’s hard to believe they are actually good for you.
If we could only choose one product to buy (besides Maximum Nutrition’s awesome workout pants), we would suggest trying a Quest Nutrition Bar. The flavours are endless – S’mores, Cookies & Cream, Double Chocolate Chunk and White Chocolate Raspberry (our personal favourite)… it’s hard to believe these bars are actually healthy! If you’ve got a big sweet tooth, pop the bar into the microwave for about 8 seconds for sweet gooey goodness.
What are your fitness and health goals for 2015? Will you be challenging yourself with a fitness competition (ahem, Miss & Mr. CHIN perhaps)? Make sure you have everything you need to reach your health and fitness goals by visiting Maximum Nutrition Centres in Pickering, Whitby, or shop online from the comfort of your own home.
If you’re interested in hiring promotional models to increase brand awareness at your next event, contact Tigris today for a free quote at 416.283.9119. Our services are available in over 15 markets across Canada including Toronto, Vancouver, Edmonton and Ottawa!
Event Personnel for Grace’s 2015 Festivals & Trade Shows!
Tigris is excited to announce that we have secured a contract with Grace Kennedy Foods to provide event personnel for a series of summer sampling events throughout 2015! Over the course of 8 months, Tigris will provide top event personnel for their festivals and trade shows across the GTA. The campaign may also expand to include in-store tastings and a mobile tour with a branded truck – and we can’t wait!
Famously known for their coconut water, Grace also manufactures over 20 other products including syrups, organic and natural coconut products, seasonings, sauces, spices, canned fish and meats, and soups! Grace started in Jamaica in 1922 as small traders and wharf operators. Over the years, they have grown and diversified. Their privately owned operation became a public company listed on the stock exchanges of Jamaica, and Trinidad & Tobago.
Today, the Grace Kennedy Group is a network of companies located across the Caribbean, in North and Central America, and the United Kingdom. Their products are available in major grocery retailers, family-owned stores and restaurants right across Canada. You can usually find their products in the International or Caribbean section of stores.
Where will you find our event personnel promoting these amazing products? Here’s a list of our scheduled events so far:
March 27-29: The Green Living Show at the MTCC (North Building)
April 10-12: The Yoga Conference and Show at the MTCC
May 30: desiFEST at Yonge-Dundas Square
June 20-21: Coconut Festival at the Ontario Science Centre
June 27-28: Taste of Asia, a street festival taking place at Kennedy & Steeles in Scarborough
August 12-16: Canfit Pro Toronto at the MTCC
Oct. 16-18: National Women’s Show Toronto at the MTCC
We are eagerly looking forward to bringing this brand to life with the power of presence with our unique event personnel. We are in the midst of creating a dynamic, professional team for these events who will be equipped with key information about the Grace brand and products. With over 500 event personnel on our Toronto roster alone, there will be no shortage of interest in these events which gives Tigris the opportunity to hand select the right fit for each event, especially those with cultural and language requests!
If you have numerous events you’d like to showcase your brand at, it’s beneficial to choose one event staffing company and stick with them throughout your promotions. This way, the agency can build a team of brand ambassadors unique to your needs. The brand ambassadors will become familiar with your brand’s image and products by working a series of promotions vs. event to event. You will also feel comfortable as the client because you will have complete trust in the company and build relationships with the brand ambassadors. This is a great strategy to develop a strong team that works well together and one that gives you trust in their performance.
Choosing The Right Event Personnel For Your Brand
As mentioned above, one of the biggest benefits of working with one event staffing agency for your yearly events is building a strong team for your brand. This being said, out of our hundreds of Toronto event personnel, our account manager will build a team of 10-12 staff to cover the shifts for the schedule noted above. Each event requires a range of 2-5 brand ambassadors per shift with some shows requiring 2 shifts/day. Taking on a team of this size will allow us to give each events staff a good range of shifts while also giving us a buffer to accommodate availability and unforeseen changes.
Tigris is also excellent at sourcing staff cultural and language requests for our clients. For this specific campaign, we will proactively aim to schedule events staff who are bilingual in Chinese, Cantonese or Mandarin for Taste of Asia and likewise, personnel who speak Hindu, Urdu or Gujarati for desiFEST since it’s Canada’s South Asian Music Concert. It’s important for company’s to consider the demographics who not only consume their products regularly but also who will be at the events where they will be showcasing their brand so they can connect to them on a more personal level.
Over past years, Tigris has supporting multicultural marketing initiatives for Rogers from 2008 to 2010 at everything from the Chinese Lantern Festival and Chinese New Year to Festival of South Asia, Kismet Wedding Show, Multicultural Days at Ontario Place / Canada’s Wonderland and Caribana. We are also supplying a promotional model bilingual in English and Spanish for PUNCH Communications at PDAC Mar. 1-4 and potentially another who is bilingual in English, French and Spanish to MC some events at this summer’s PanAM Games. How amazing is that?
Our goal with any event is to ensure we provide the right staff who not only meshes with the brand’s image but also personable, professional, reliable and enthusiastic – and in some cases such as the examples detailed above, have special skills and/or language abilities to enhance the promotion and result in a more meaningful engagement with consumers.
Do you need professional event personnel for your upcoming promotions? We would love to work with you and make 2015 a memorable year full of success for your company. Contact us today at 416.283.9119 for a FREE quote on any type of event or promotion, from trade shows to outdoor sampling. Our services are available in over 15 markets across Canada, including Toronto, Calgary and Vancouver.