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Get Your Target Audience To Complete Your Field Market Research Survey

Do you want to know exactly what your target consumer is thinking? Of course you do! The more information you have about your target audience, the better. This valuable information can help you discover a variety of data that will influence the next steps for your company. What is the best way to gather this information? Through a field market research study!

Create a Field Market Research Survey People Will WANT to Complete!

We are always in a rush and constantly distracted. People are always on the move, with somewhere to be, consistently distracted by their cell phones. Once you’ve discovered where your target audience will be, it can be hard to capture their attention, even when you are standing directly in front of them.

Field market researchers know how to break through the noise and get your target consumers to slow down, stop, and put down their phones. They are trained to lead with an incentive to entice consumers, and know how to develop a meaningful conversation.

What are the best incentives to complete a survey?

  • Gift Cards
  • On the spot giveaways (such as branded water bottles)
  • Charity donations
  • Lottery (a chance to win)

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Which type of incentive is best for me?

According to SurveyMonkey.com, when it comes to increasing response rates, previous research has shown that cash is king, boosting survey response rates the most. Of course, you have to take your budget into consideration, as well as the length of the survey. If the survey takes more than 10 minutes to complete, chances are the individual will not be motivated to complete the survey for anything under $10.

In the photo above, the field market researcher did not use any specific incentive to encourage survey participation, because the topic directly affected and interested the students. The 1-2 minute multiple choice survey was conducted on a user friendly iPad, with questions surrounding student housing options. Tigris provided youthful field market researchers who were able to directly relate to the students.

What method will you use to conduct your survey?

The two most popular methods to complete a survey (in our experience) is on an iPad or online. Each method has it’s own pros and cons. In regards to an iPad survey, one may have a better opt-in rate because the field market researchers are able to ensure the survey is being completed. The participants are able to ask any questions they may have as they are completing the survey. Some negative aspects of using an iPad is the cost, and as well, there may be difficulty physically getting people to stop and complete the survey. With an online survey, there is no guarantee the consumer will go home (and remember) to complete the survey. If they are confused by any questions, they may become frustrated and neglect to complete the survey. A benefit is that the participant is able to complete the survey on their own time, in privacy.

Field Market Research Strategies to Develop an Appealing Survey with High Opt-Ins

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Regardless of whether the participant is completing the survey directly in front of the field market researcher or in the privacy of their own home, it is important to ensure the survey is clear, concise and appealing. This will encourage the participant to complete the survey, resulting in more data for your company.

Is my survey clear?

To make your survey clear, ensure each question can be read once, and the reader will understand exactly what you are asking. Refrain from using complicated sentences and jargon. Make it as simple as possible. Do not over complicate things!

Is my survey concise?

The longer the survey, the less participants you will have. Keep it concise and only ask the most important questions to maintain your participants’ interest and obtain a high completion rate.  Include a progress bar at the top of the survey so they are aware of how many more questions they need to complete. You can also include motivational slogans, such as “Two more questions, you’re almost there!”.

Is my survey appealing?

Surveys by nature can be a bit dull. By adding graphics to your questions, the survey can become much more appealing. It’s important to ensure these images relate directly to the survey and the question being asked. Do not add anything that is irrelevant, or may confuse the participant.

Let’s Start Surveying!

We hope you’ve found this information on increasing survey participation informative and beneficial.  Are you ready to gain valuable information from and about your target demographic? Contact Tigris today to achieve high results from your survey with the use of our field market researchers. Give us a call at 416-283-9119 or send an e-mail to info@tigrispersonnel.com. Tigris operates in over 15 markets across Canada including Toronto, Vancouver, Calgary and Montreal.

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Essential Guide to Working as a Professional Hostess

Did you know that Tigris’ temporary staff are divided into 6 separate categories? While interviewing candidates, we always ask which positions they would be interested in being considered for. These include: promotional model, market researcher, sales staff, brand ambassador, events staff & corporate entertainers. Our staff are not limited to one position – many staff fall under several categories according to their appearance, personality and skill level. Although there are several categories we place our temporary staff into, each category can encompass various roles and specific duties. A professional hostess, for example, would fall under the ‘promotional model’ category. Do you have what it takes to be a professional hostess?

Essential Guide to Rockin’ It as a Professional Hostess

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Little Black Dress

If you’re interested in working as a professional hostess, a little black dress is mandatory. This is a go-to outfit for most promotional models and is requested by many clients. Ensure you have a variety of dresses for each season and various types of events. For example, a good variety of dresses would include knee-length dresses, those just above the knee, long sleeves, short sleeve, sleeveless, high-neck and low-cut dresses. This way, you are prepared for the weather and will have am appropriate dress for every occasion.

Can You Last a Day In Those Shoes?

We can’t stress how important it is to wear comfortable shoes. Depending on your duties, you may be required to stand for several hours, or be asked to assist with serving beverages and appetizers. Regardless of your duties, there is a great chance you will be on your feet for most of the event. When selecting which shoes to wear, ensure you are comfortable walking and standing in them for several hours. The last thing you want is sore feet, or to be wincing as you greet guests! Ensure you have a comfortable pair of closed toe and open toe heels. We also suggest bringing a pair of flats to change into after your event. Trust us – your feet will thank you!

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Fresh Makeup & Little Accessories

While working as a promotional model and professional hostess, it is important to apply fresh makeup and take an extra few minutes to ensure you look your best. Some staff even prefer to wear false eyelashes, which aren’t mandatory but create a great look. If you’re working outdoors or for over 4 hours, it’s also a great idea to bring a few cosmetic essentials such as lipstick and foundation to ensure you are looking great throughout the entire event. It’s also important not to over-accessorize, unless specifically told by the agency. We would suggest a watch and stud earrings to complete your look.

Our Go-To Hairstyle 

Many of our clients ask for our professional hostesses to wear their hair down while hostessing. If you are required to serve food at the event, we suggest having your hair off of your face. Majority of our promotional models wear their hair down, either curly or straight, or half-up/half-down (as shown in the photo above). Choose which hairstyle looks best on you!

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Don’t Go Hungry

Professional hostess shifts don’t usually last over 5 hours, but regardless of how long you are there, it’s always a great idea to pack snacks. Bring some fruit and water for when you take your 15 minute break. This will keep your energy levels high and prevent you from wasting time looking for a restaurant, and standing in long line ups for a quick snack during your break.

Stay Warm & Dry

The weather can be unpredictable, so it’s always a good idea to pack an umbrella, as well as an extra black sweater. If you’re walking to your event, the last thing you want is your hair to get soaked! Along with staying dry, it’s important to stay warm at each event. Packing a light, black cardigan or black blazer is a great way to stay comfortable in case the venue is cold.

Be Present in the Moment 

Those who make it onto the Tigris roster are qualified due to their beauty and brains. Along with looking the part, it’s extremely important to act the part as well. Be courteous, eager to work and offer to go the extra mile at each event. Wear a bright smile and let your personality shine through. Try to leave any distracting thoughts at the door and be present in the moment while representing top brands.

Did you find this essential guide to working as a professional hostess helpful? Let us know in the comments below!

Are You Looking for the Perfect Professional Hostess?

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Tigris has over 1,500 temporary staff in over 15 markets across Canada including Toronto, Ottawa, Calgary and Vancouver. If you’re interestrf in using our professional hostesses for your event, give us a call at 416-283-9119 or send an e-mail to info@tigrispersonnel.com for a free, no-obligation quote.

If you’re interested in working as a professional hostess, please send 2-3 photos and your resume to recruiting@tigrispersonnel.com. Tigris hosts group interviews across Canada every month for those interested in joining our team.

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Quick Guide to Street Team Marketing

A Quick Guide to Street Team Marketing

It’s officially spring (although the weather begs to differ) and summer will be here before we know it. This is the perfect time to utilize street team marketing! Street teams are a cost effective strategy to reach thousands of consumers in a short amount of time, boot sales and improve market visibility of your brand, product or service. If done properly, street team marketing is quick to put together and eliminates the cost of attending a trade show or obtaining permits to be at a specific venue or location. Take a look at our quick guide to street team marketing to get started!

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Have a Reasonable Goal
Let’s say you want to hand out 100,000 flyers over the course of 10 days. Depending on the market and location, this task may be a piece of cake, or extremely difficult. For example, Toronto is an extremely busy city with a high population. If you were to have a street team roam near Union Station, one staff could easily distribute 100 flyers an hour. Multiple that by 12 staff working 8 hours a day for just over a week, and you’ve hit your goal. That being said, not everyone will want to hear about your service or take a flyer. You need to take into consideration the time it takes to engage with each consumer to make a meaningful interaction. Make sure your goal is reasonable and achievable!

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Be Creative
Street team marketing is only effective when your potential consumers actually stops and takes the time to grab a flyer or coupon and hear more about your brand. Be creative with the aesthetics of the flyer; use bright colours, bold fonts, even add a texture! Don’t put too much information on your flyers, only the most important points and a link back to your website. Be creative with uniforms – what would you like the staff to wear? From mascots to sleek matching uniforms, this is a great way to draw attention to your team. You can also incorporate props such as branded cars and extra giveaways, depending on your budget.

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Give Incentive
Why do your potential customers care about your street team marketing efforts? Are you promoting a special offer, discount or BOGO? Is there a contest with a great prize? Do you have free samples? By giving your consumers an incentive to make a purchase, visit your store or website, you are bound to get more results. Sometimes all they need is a little push!

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Have Impeccable Timing
When you plan your street team marketing, timing is an important factor. Think about when outdoor traffic will be the highest and utilize these times to engage with consumers. Below are a few ideas of when to target your audience:

  • Downtown during Spring Break
  • 7am-10am (before work)
  • 4pm-7pm (after work)
  • Long Weekends
  • Holidays

For example, if you’re promoting a food product, it may be a good idea to have your street team activate during breakfast and dinner hours. Take your product into consideration when evaluating the best time for foot traffic.

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Street Team Marketing: Boost Sales and Brand Awareness for Your Brand This Spring!

Are you ready to try street team marketing? Contact Tigris today and together we can create an effective street team to reach your goals. Tigris operates in over 15 markets across Canada including Toronto, Vancouver, Ottawa and Calgary with over 1,500 experienced brand ambassadors on our roster. Send an e-mail to info@tigrispersonnel.com or give us a call at 416-283-9119 for a free, no obligation quote on street team marketing. Stay within your marketing budget with an attractive, engaging street team.

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4 Examples of Employee Team Building To Boost Workplace Happiness

Are you excited to get up and go to work each day? If you’re running a business, do you believe your employees are truly happy? Since most of us spend about 70% of our week at work, it’s important to make sure your team is excited to get out of bed each day and perform their best at work. Employee team building activities will boost workplace happiness, which results in higher productivity, customer service and sales. Below are 4 examples of employee team building that Tigris incorporates into our workplace culture.

Employee Team Building : Increase Productivity, Customer Service & Sales by Boosting Workplace Happiness!

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1.Weekly & Monthly Meetings

Regardless of the amount of employees a business may have, it’s crucial to get together for weekly and monthly meetings; whether its the entire team or a separate meeting for each department. Here at Tigris, we host our weekly meeting each Monday to discuss upcoming events, recap the previous weekend and ensure everyone is on track for their receptive projects. Since we are an event staffing agency, many events do occur on the weekends so Monday is the perfect day to recap a weeks worth of events.

Once a month our team picks a local restaurant to discuss business strategies and evaluate our progress. So far we’ve indulged in sushi, pho and pad thai at our monthly meetings! Give your team something to look forward to and they will appreciate a break from the office. They may be more inspired to contribute ideas in a new atmosphere.

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2. Employee Outings

Plan an exciting outing for employee team building. This could incorporate networking events, events your clients may have invited you to, or fun activities. Tigris attended the 2014 Notable Awards as a team and had a blast mingling, dancing and networking. Last summer, our team had a blast on a boat cruise! We recently went to a local Paint Nite where we created our own masterpieces at a local bar. These outings helped us bond as a team and learn more about each other outside of work. Really think outside of the box for these events. Tigris recently provided staff to act as bus captains on an employee ski day at Horseshoe Valley for one of our clients. The employees had a blast!

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3. Celebrate Each Other & Holidays

As a small business, it’s easier for our team to remember special occasions from birthdays to an employee’s 5 year anniversary. We celebrate each milestone with cards and gifts to ensure everyone is recognized on these special days. We also go out of our way to celebrate mainstream holidays such as Christmas & Halloween. Last Christmas, Tigris had a Kris Kringle where we exchanged gifts and went out to lunch. For Halloween, everyone baked spooky treats to bring to the office.

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4. Help Each other Grow

As an experiential marketing agency, it’s important for our employees to be aware of the latest technologies and strategies. We encourage each other to take classes and learn more about sales, marketing and advertising. Be sure to give your employees the opportunity to grow – it will benefit the employee and your business! Whether it’s night classes to obtain a new degree or workshops, giving your employees this option will encourage them to learn to skills and apply them in the workplace.

Do You Want To Boost Morale With Employee Team Building?

Employee morale is such an important component of the workplace – be sure not to overlook spending quality time with your team! If you need assistance planning an employee event or are looking for brand ambassadors to assist with the event, give us a call today! Tigris operates in over 15 markets across Canada including Toronto, Vancouver, Montreal, Calgary and Ottawa. Send an e-mail to info@tigrispersonnel.com or call the head office at 416-283-9119. We look forward to helping you create a happy workplace!

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