How To Create Results Driven Street Team Brand Ambassadors
Wouldn’t it be amazing if you could create an exceptional street team of brand ambassadors to distribute, educate and promote your product? You probably already know that experiential marketing works best; allowing your consumers to directly experience your brand is the number one way to create brand loyalty and increase brand awareness. Using street team brand ambassadors to distribute your product or spread key messaging is a form of experiential marketing. The brand ambassadors that comprise of your street team are forming relationships with your consumers for a relativity low price compared to television and print advertisements.
Have you noticed yet that not all street teams are effective? Just think about that time an individual tried to offer you a free sample and you kept your head down or picked up your pace. You’ve got to wonder why some street teams are successful while others are not. We’ve outlined 5 secrets of a successful street team so your next outdoor promotion can achieve maximum results.
5 Secrets Of Successful Street Team Brand Ambassadors
- Research The Perfect Location
You can’t just stick a team in the middle of Timbuktu and expect them to distribute 300,000 samples of your product. You also can’t place a street team for organic food in front of a McDonald’s. It’s crucial to select an appropriate time and location for your street team to appear. Figure out where your target audience will be and place the product directly in their path.
For example, Tigris is working with Maverick Brands to execute a street promotion for a pure organic beverage. They picked the ultimate location – outside of the Vancouver Convention Centre, during the weekend of CHFA. The Canadian Health Food Association (CHFA) is Canada’s largest trade association dedicated to natural health and organic products. The brand is aware of the event and realizes that their target audience will be in attendance. What better way to get noticed than to stop by an event where you know your consumer will be?
- Select The Right Team
Age, gender, ethnicity, appearance, education, languages, and availability all play a role in selecting the right team of brand ambassadors to promote your product. An event staffing agency will assist you by creating a team that aligns with your brand, but it’s helpful if you know what you’re looking for. Be aware of your product and brand image to narrow down the perfect representatives for your product. Who does your target audience relate to?
A great example of a diversified team of brand ambassadors was for the Metropolis at Metrotown Black Friday promotion in November 2014. The client requested staff bilingual in Chinese, Cantonese or Mandarin because they knew their consumers base well and were able to identify an appropriate team for the special promotion.
- Design Eye Catching Uniforms
You don’t need to cover your brand ambassadors in feathers and sparkles (although that may help draw attention!) but it’s important to provide your street team with an appropriate uniform. You also need to be aware of the weather conditions! Do you need branded t-shirts and umbrellas? Or branded t-shirts and matching jackets? Your team will be impossible to miss if they are all clearly branded and matching. It will also increase the level of professionalism and their level of authority to the public.
If you want to go above and beyond branded uniforms, try a walking billboard promotion! Lightweight and comfortable, brand ambassadors are able to wear these backpack billboards for several hours at a time. The billboard will display your brand and literally turn heads. It’s an effective method to get consumers to stop, and once they do, the street team can place your product in their hands! Speaking of which, we have events staff showcasing advertising using these billboards for Zoocasa and RBC in Toronto this month – so keep on the look out!
- Provide Clear Product Messaging (And Conversation Starters!)
So now you’ve got the best looking street team ever. Here’s the bottom line; if you’re street team isn’t well informed, they won’t be able to accomplish anything. Be sure to tell the temporary staffing agency the main features and benefits of your product so they aren’t simply handing out items they know nothing about. What makes your product unique? Why should consumers choose you? Relay this information to the agency so they can prepare your street team and make people desire your product.
Sometimes, for whatever reason, people don’t want free stuff. They are too preoccupied, busy or afraid of the individual selling for them to accept the product. Conversations starters are super important and effective. Instead of saying “Would you like a free sample?” have your brand ambassadors say “Have you got your free sample of ____”? This is effective because it outlines FOMO (the fear of missing out). The consumer isn’t given a choice; instead they automatically begin to think “Wait, no, I haven’t gotten one! Who else did? What is it?” That’s when the brand ambassador begins to relay the product information and create a memorable experience for the consumer.
- Be Ready for FAQ’s
Street team brand ambassadors are walking, talking advertisements for your product. They need to know as much as they can about your product to represent your brand as accurately as possible. Be transparent and tell the truth! Prepare your brand ambassadors for the tough questions. Do you test on animals? Where do you get your ingredients? What does fair trade mean? Your street team will engage with thousands of people per day, and some are bound to ask the hard questions. It’s better to be prepared then have your team stammering for answers.
Are you ready to create an amazing street team, increase brand awareness, brand loyalty, and sales? Spring has just begun and this is the perfect opportunity to have a street team of brand ambassadors distributing your product. Tigris has brand ambassadors all across Canada, including Toronto, Montreal, Vancouver and Calgary. Call us today for a FREE quote on street teams, event staffing, or creative services at 416.283.9119.
Tigris had a fabulous opportunity to attend a women’s self-defense workshop on the Soteria Method, hosted by Avital Zeisler a couple of weeks back. We were honoured our client from Condor Security invited us to be a part of such a unique event. We showed up Friday morning eager and ready to learn! Avital began by asking us if we had any experience in self defense.
Nicole told her she had taken Body Combat at Goodlife, but that was the extent of her knowledge. We realized we didn’t know any prevention methods on how to defend ourselves from an attack, and that was a little worrisome. As young women, we find ourselves alone quite often; whether it be taking the dog for the walk, grabbing the groceries, a staircase in a building, or taking a taxi cab. What would you do in the moment, if someone were to approach you?
If your mind draws a blank, you aren’t alone. Or if you have a reaction in mind, you may not be able to perform in the given situation. Avital taught us prevention methods, as well as physical self-defense to protect us from an attack.
Women’s Self-Defense Workshop: 3 Steps To Prevent An Attack
1. Situational Awareness
Are you aware of your surroundings? Do you know where the closest exit is?Avital taught us to make use of our peripheral vision so we can visually scan a larger area to spot something, or someone, suspicious. We practiced this by holding a conversation with our partner, looking them in the eye and still using our peripheral vision to be constantly aware of our surroundings. Try maintaining a conversation while using your peripheral vision – it isn’t as easy as it sounds!
2. Perform Drills In Your Mind
At the end of our physical training session, Avital asked us to sit in a circle and close our eyes. She asked us to visualize ourselves in an elevator where we occupied the space with another man. This man became the attacker, who attempted to choke us by wrapping his hands around our neck. We were then asked to visualize how we would defend ourselves from the attacker, using the physical defense moves she had previously taught us. Sounds pretty scary, but it’s a great way to remember the moves and mentally prepare yourself in case you are ever forced to use self defense.
3. Improvised Weapons
If you don’t know any self defense moves, be aware of your surroundings and what you can use as an improvised weapon. Your keys, a chair – anything you would be able to use as a safety mechanism.
Using Women’s Self-Defense, Fitness & Empowerment to Create The Soteria Method
Avital was once a ballerina until she suffered from an attack in her teens. Her life was forever changed and it became her mission to empower women everywhere. Avital developed the Soteria Method which combines self-defense, fitness and empowerment. “I’m working really hard to redefine self defense and shine a positive light on it. It’s about letting your emotional guard down to create the best life possible but still learning how to defend yourself,” she says. “I figured out a way to get the body I want as a woman while being able to fight like a man.”
Upon meeting and training with Avital, it was clear to see how feminine yet how powerful she is. The event was so successful, that Condor Security will be hosting future events, with the next seminar to be scheduled in April. Avital will also be releasing her new book next month, “Weapons of Fitness – The Women’s Ultimate Guide to Fitness, Self-Defense and Empowerment”. Avital brought this book with her to our training session and even taught us self-defense moves directly from her book! They are super easy to follow along with step by step pictures and detailed instructions. Her story of authentic healing helps women overcome physical and emotional trauma from attacks, and how to prevent ourselves from an attacker.
Are you interested in attending a seminar with Avital Zeisler? Do you know someone who may benefit from her training method? Contact Condor Security for more information on the next training session, 416 665 1500 ext. 277 or email firstname.lastname@example.org. If you’re interested in learning more about Avital, or would like to pre-order her new book, click here.
Creative Design Can Be So Much Fun!
By now you’ve probably heard the news; Tigris has a new home for our head office! Our brand colours are bright and bold so it was a lot of fun determining how to accent the walls, pick furniture to match along with signage, decals and everything else that goes into a new office and the creative design process behind it.
Not everyone is naturally creative but if you have an established brand, developing creative concepts and ideas is not difficult. In our case, we were fortunate enough to find a space that already had the layout we wanted and needed. In fact, the previous tenants even had similar brand colours to Tigris so it was really easy to visualize ourselves working in the new space.
So what did we need in that case? Well, for starters, we needed to come up with a creative design for our exterior sign. Of course, nothing can ever go exactly as planned. The day we took possession, we arrived to find the old sign… well, missing. The former tenant was just moving around the corner and thought they would swap out the sign of their new unit with their old one so they didn’t have to re-brand it. Unfortunately, it broke clean in half – but were gracious enough to give us the money to get new plexi-glass for our sign. It delayed installation for a few days but hey, it could’ve been worse.
Next on the list was painting. And by painting, it took at least 40 hours over 4 days to put 2 coats of paint on 25 walls. We were able to colour match our logo so we could feature our brand colours in the reception and boardroom areas along with accent walls in the offices. The existing offices each had 2 grey walls and 2 lavender walls so we covered the 2 lavender walls with grey paint and accented one wall in each of the 6 offices with alternating blue and purple shades to match our logo. We also painted the 2nd floor storage area and washroom to freshen up the place along with replacing the carpets. Fortunately, the flooring on the 1st level is in great condition and required no work at all. We just had to be extra careful with taping and drop sheets to ensure they stayed that way.
Given the former tenant had a clinic, she utilized an area for laundry… which as a marketing agency, we clearly don’t need. With the washer and dryer out of the way, we installed cabinetry and a new counter and had a fridge delivered so all of the employees have a functional lunch room. All that’s left is a back splash which we expect to complete in a couple of weeks.
Another common concern with moving offices is cabling for phones and computers. We were extremely fortunate that one of the tenants over the years had done this already. We literally just had to plug our server and phone system in upstairs and voila… Tigris was up and running!
Coming up with a Creative Design for Tigris’ Sleek and Chic Boardroom
Our big splurge for the new space was our beautiful boardroom. The existing office had a HUGE waiting room area… it kind of felt like a lot of wasted space that we could put to other uses. We researched ideas to install a glass partition with double doors, stainless steel pivots and handles. And we had to admit, the end result is breathtaking! We have a formal boardroom that seats 8 people comfortably along with a 40″ TV to review slideshows and presentations through a VGA/HDMI port. Our favourite element to the boardroom is the branding we designed ourselves with colourful decals and 3 strips of frosting with lettering cut out to define our company and illustrate our slogan. The creative design of our boardroom is a focal point as soon as you enter the office and makes a strong statement about the professionalism we stand behind at Tigris.
So what’s left? Well, short of buying a shelving unit for the boardroom’s phone and cable box and buying some art work for the offices, we are completely done!!! It may have taken over a year to find the space we were looking for but we have officially been in our new home since Mar. 9 and look forward to a bigger and better year than ever.
For more on Tigris and our creative design / experiential marketing expertise, give us a ring at 416.283.9119. Or better yet, stop by our new office and say hello! Our new address is 487 Westney Road South, Unit 18 Ajax. And for those of you who think it’s crazy that we’re working in Ajax, none of our commutes exceed 20-25 minutes each way. While everyone else is sitting in rush hour traffic traveling to and from downtown, we are always driving against the traffic. It’s a beautiful thing we like to call “work-life” balance
Can you tell that we absolutely love our new space!
Building Your Personal Brand Image Across Social Media Platforms
Picture yourself sitting on a bench in Union Station during rush hour. You’re waiting for your train to be listed on the screens. You gaze around the mad rush of workers and students darting for their designated tracks when you suddenly spot Susan! You automatically stand up to walk over to her, and halt, when you realize you don’t really know Susan. She’s the avid blogger you follow on all of your social media networks, so you feel like you know her, from her personal brand image. You know what she ate for breakfast (the fruit smoothie she posted on instagram) and you know what she did last weekend (the photos she was tagged in on Facebook). But, you don’t really know her besides what she’s decided to present to the world online. How many people do you think spot you in a busy crowd? What would their perception of you be, based on your online personal brand image?
A personal brand image is how people perceive you online and in turn, how they would perceive you in reality as well. What do they see, and how do they feel? Are you coming across professional, or sloppy? Would someone want to hire you based on what you are revealing about yourself on the internet?
Creating a professional online personal brand image is important, not only for when people spot you in “real life”, but for the business professionals you interact with every day. How do you primarily interact with your clients? Majority of the time, it’s through e-mails or phone conversations. The first thing potential clients and employers (and prospective love interests) may do is Google you.
Google Yourself! Evaluate Your Personal Brand Image
Have you googled yourself recently? What’s the first thing that pops up? Usually, it’s your social media pages before anything else – Twitter, LinkedIn, and Google +. If nothing pops up for your name, there could be several reasons. Do you use the same name for all of your social media handles? If not, you should. Is your name extremely common? Try to differentiate yourself by adding your middle initial. Be sure to use the same imagery, look, name and profile picture for all of your social media profiles. Consistency is key!
When I’m looking to learn more about an individual who has applied to be on our roster, or a potential client, I always check multiple social media outlets. Therefore, don’t use a professional photo on LinkedIn and have a photo of you chugging a beer in a crop-top in your profile picture. The professional consistency solidifies your personal brand image online.
Speaking of profile photos, we recently provided an opportunity for our Toronto roster to participate in a professional photo shoot. We offered our events staff an extremely low, subsidized rate which gave each individual the opportunity to have two ‘looks’ – corporate and trendy. Each participant will receive approximately 20-25 photos per look and 40-50 photos in total. This iss a great opportunity for our staff to have professional photos taken at an affordable rate. Not only will we be able to use these high quality photos to increase their bookings, but our staff will also be able to use these photos to update all of their social media profiles. It was also a great opportunity to capture clean, professional group shots of the head office staff for our new website – coming soon!
For those of you who don’t have the opportunity to get professional photos, one thing we recommend to our staff is getting a photo taken against a bare wall. A clean photo of you dressed professionally with no distractions in the background will also do the trick, especially for a site like Linked In where your professional and personal brand image is even that much more important.
Your personal brand is all about who you are and what you want to be known for. How do you want to make people feel? How do you want them to perceive you?
We’ve shared what you should be doing, but sometimes it’s hard to decipher how often you should be doing it. According to Kevin Lee from Buffer, this is how often you should post on social media if yo want to work on building your online reputation:
- Facebook– 2 times per day
- Twitter– 5 times per day
- LinkedIn– 1 time per day
- Google+– 2 times per day
- Pinterest– 5 times per day
- Instagram– 1.5 times per day
Posting doesn’t always have to be original content – you can retweet or share another person’s post. If you’re really serious about it, you can also schedule your posts using Hootsuite or Social Oomph. Not everyone has time to post this frequently on all of these platforms so these options give you the chance to think and plan ahead. Be sure to share valuable information and associate yourself with other strong brands (don’t just follow your friends!) by liking/following them and interacting with their posts.
We know the value of a personal brand image, and we put importance on building a brand for our account coordinators. They are an extension of our brand and we want to ensure our employees are constantly building their networks, sharing, posting and commenting. Clients want to work with individuals, not a company. Therefore, make sure the individuals that make up your company are professional and interesting (online and in person)!
As a branding agency, we know the importance of brand image (our office walls are accented with the colours of our Tigris logo!) and we can’t stress enough the value of your own personal brand image. If you’re interested in using any of our services to assist with your brand and creating brand awareness, give us a call at 416.283.9119. We’d love to work with you! From event planning to event staffing, we do it all. Our services are available in 15 different markets across Canada, including Vancouver, Edmonton and Ottawa.