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How to Stay Healthy While Working Promotional Events

Whether you’re a veteran or brand new to working as a brand ambassador, it’s important to remember take care of your body and mind while working promotional events. Working long hours and tempting free samples can make it difficult for promotional staff to stay healthy onsite. We’ve complied 6 tips on how to stay healthy while working promotional events to keep your energy high at each and every event.

6 Tips on How to Stay Healthy While Working As a Brand Ambassador

1. Hydrate!
Be sure to bring a large, reusable water bottle to each event. It’s important to stay hydrated and purchasing water onsite is costly and creates plastic bottle waste. Staying hydrated will boost brain power, helps to control hunger and will improve your mood.

2. Pack a Lunch 

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Working as a promotional model, your shifts may range from 4 hours to 12 hours, depending on what you’ve signed up for. In some situations, the client may provide per diems (similar to an allowance, where you will be reimbursed for what you buy onsite) or free meals. In most cases food is not provided for the brand ambassadors. So how do you stay healthy? Pack snacks, a lunch and of course, water. Note that there may not be a place to store your lunch, so make sure you bring items that do not have to be refrigerated or microwaved. Ideal snacks and/or meals are sandwiches, protein bars, fruits and veggies. This will keep you awake and motivated, ensuring you’ll be able to perform your best throughout the entire promotion.

3. Dress for the Weather
Are you working indoors or outdoors? For indoor promotions, it’s always beneficial to pack an extra black shirt. The “go-to” uniform for brand ambassadors is all black, so in case there is an issue with the uniform given to you by the client, an extra top may come in handy. If you’re working outdoors, be sure to wear extra layers, pack your mittens and a warm hat. If you know beforehand that the client will be providing you with outdoor gear, it’s still a great idea to pack your own items in case you need to layer them underneath. If it’s raining, pack an umbrella. If it’s sunny outside, bring sunglasses. Part of planning on how to stay healthy is being prepared for all types of weather conditions!

4. Don’t Take on Too Much
It’s exciting to be a part of promotional events and although the industry can be competitive, it’s important not to take on too much while applying to be staffed for an event. For example, if an agency is collecting availability for a month-long promotion, be realistic when submitting your availability. Although $20/hr is extremely enticing and you’re eager to take on as many shifts as possible, be honest with yourself when reviewing your schedule. By committing to this program, will you be overwhelmed? Think about your other responsibilities such as any other jobs you may have on the go, school and/or personal life. While working at an event, a promotional model must always be smiling, talking and more often than not, standing. By taking on too many shifts and juggling other aspects of your life, your performance may suffer, along with your health. The last thing a client wants to see is their brand ambassadors yawning onsite!

5. Don’t Eat the Samples!
Whether you are handing out free samples or are surrounded by chocolate at trade shows, try to resist the temptation. It’s unprofessional to eat onsite, and the free samples you are handing out are meant for potential consumers. If the client offers you samples, either decline politely or accept and take some home at the end of your shift.

6. Pack an Extra Pair of Shoes

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This tip is for all the ladies out there. Many events require promotional models to wear high heels throughout the entire event. At trade shows specifically, standing on a concrete floor or thin carpet can induce back pain and also be extremely uncomfortable for your feet. If you need to wear those 5 inch heels, consider packing a smaller heel in case your feet start to hurt after lunch. If you’re walking to the event, wear comfortable shoes and change into your heels when you arrive onsite.

Share Your Tips on How To Be Healthy While Working Events!

What are your best tips for staying healthy while working as a brand ambassador? Please share your ideas in the comments below.

Tigris is an event staffing agency with over a decade of experience in event staffing, promotions, marketing and events. We operate in over 15 markets across Canada including Toronto, Montreal, Edmonton, Vancouver and Calgary. If you are interested in using promotional models for your next event, please send an e-mail to info@tigrispersonnel.com. If you are interested in working as a promotional model for Tigris, please send 2-3 photos and your resume to recruiting@tigrispersonnel.com. And don’t forget how to stay healthy when working events 😉

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5 Habits to be The Most Effective You That You Can Be

Become the Most Effective You with these 5 Habits that lead to Personal Success

Does your environment (work, personal life, etc.) provide you the opportunity to be the best, most effective you that you can be? Generally, most people cannot answer this question with an unequivocal 100% “Yes I am.” Below are 5 habits that we pooled together that you can use to become the most effective you yet!

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HABIT 1: Visualize Your Goal(s)
Visualizing your end game brings you one step closer to actually making it happen.
Take the time to meditate on what really matters to you.

HABIT 2: There’s No Better Day than ‘TODAY’
Don’t put off until tomorrow what you can do today.
Procrastination is an idea killer.
Discover the reason why you are not engaging today: fear of failure?
Remember, “Early bird gets the worm”.
Set yourself a reminder to spend at least 1 hour each day dedicated to achieving your goal.

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HABIT 3: Write It All Down
Ideas and inspirations can come from anywhere.
Tear out that article, buy or borrow that book!
Bullet points are your friend.
When a word just won’t do – take a quick photo with your smart phone.
Start a journal – this is a great way to write your experiences and endeavours down.

HABIT 4: Everything in Its Place
Organization is the key to success.
Getting organized can save you time and money to enjoy your life.
Take the necessary steps to get from point A to point B.

HABIT 5: Learn to Accept Failure
Nothing really worth having comes quickly or easily – and you better believe that you will stumble, if not a lot of the time.
Accept the situation: Understand right away that some things are NOT in your control. Most goals take time to achieve – it’s a marathon, not a race.
You are not alone: Surround yourself with like-minded people and support each other.
Take a Step Back: When you hit a road-block, take some time away from the project to clear your head or get a different perspective.
Fight for it: There will be many times when you will need to dust yourself off and get back on that horse and do it again.

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Remember, studies have shown time and time again that to make something a habit you need to mentally and physically engage with it on a daily basis for at least a month or two. But that’s OK because you are a passionate and driven individual striving to be the most effective you that you can be!

Is the Most Effective You Working as a Tigris Brand Ambassador?

Tigris has been around for over a decade, and many of our promotional models and brand ambassadors have been on our team for several years. We’ve watched as our staff have grown to take on extra duties and roles as a Team Lead or event manager. If you are looking for a position to that allows you to meet and work with outstanding people, become involved with inspirational events and ultimately gain confidence and develop stronger communication skills, we encourage you to apply today! If interested, please send 2-3 photos and your resume to recruiting@tigrispersonnel.com. If you are looking to utilize brand ambassadors at your next event, Tigris operates in over 15 markets across Canada including Vancouver, Toronto, Ottawa and Edmonton. Give us a call at 416-283-9119 to learn more about our event staffing services.

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content marketing resolutions

Content Marketing Resolutions for 2016

5 New Year’s Resolutions to Improve Your Content Marketing in 2016

It’s that time of year again – when we motivate ourselves to set a few resolutions for how we’ll improve ourselves in the New Year. Though most of our personal resolutions will slowly trail off to the wayside by mid-February, here are a few content marketing resolutions to keep in mind to help make 2016 your best year yet.

My Content Will Be Effective & Engaging

  • Make sure your content marketing approach is focused, relevant, and consistent to attract and retain your audience.
  • Make sure your content drives your target market or point towards a profitable action.
  • Determine and pin-point your target market by reviewing your data to see if you are able to relate and communicate effectively to your audience.

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My Content Will Be Organized & Strategic

  • Being organized will help you stay focused and will promote a clear vision to content marketing success.
  • Document your content strategy: lists with key words, phrases and ideas open prompt and open up discussions.
  • Be more effective by making it a point to meet weekly with teams to discuss and update mission statements.

My Content Will Be Creative

  • Take advantage of infographics, illustrations/photos and online presentations.
  • Discover and develop your social media presence – there’s a reason it’s the #1 content marketing tactic!
  • Update key words and phrases to optimize your SEM.
  • Provide a variety of options: blogs, video series, podcasts, or create an online community.

My Content Will Exceed My Goals

  • Whether it is sales, customer retention/engagement, brand awareness or lead generation, focus your content marketing to deliver on the goals you have deemed most important.
  • The start of a new year is a great time to assess your goals. Do you need to adjust, add or change them?
  • Metrics are your friend so keep an eye on your website traffic and client/consumer renewal-rates.

My Content Will Use My Budget Wisely

  • Utilize the technology you already have in place and determine if there is any other technology that is not being used and if it should be implemented.
  • Effectively integrate your content marketing across all of your tactics and tools.
  • If you’re not seeing an ROI on your present content marketing strategy, regroup and revise accordingly.

When you and your team sit down in the New Year to make your content marketing resolutions, we hope you’ll keep these tips in mind for a successful 2016!

Let Tigris Help You Meet Your Content Marketing Resolutions in 2016.

Tigris’ team of field market researchers can provide face-to-face interactions with your target audience to obtain the feedback and data you need to build a great strategy; while engaging with potential consumers about your brand. Contact Tigris today at 416.283.9119 or send an e-mail to info@tigrispersonnel.com for a free quote on any of our event staffing or experiential marketing services. We operate in over 15 markets across Canada, including Toronto, Montreal, Edmonton, Vancouver and Calgary.

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4 Types of Holiday Marketing Promotions to Create a Positive Brand Impression

Create a Positive Brand Impression with 4 Meaningful Marketing Promotions

How do you feel about the brands surrounding you? A brand expresses who a company is, including their products and services. How a consumer feels about a brand includes more than just their logo and slogan, it encompasses their identity in the marketplace, products, and the experience they deliver to consumers. The perfect approach for brands to make a positive influence on their consumer is through holiday marketing promotions. We’ve listed 4 types of meaningful marketing promotions that have proven to imprint a positive image in the consumers mind.

1. Charitable – Give Back To Those In Need 
Have you dined at EDO Japan? This grill and sushi restaurant is famous for their sweet, delicious Teriyaki sauce which is made fresh daily in every restaurant. To celebrate the holidays, Edo Japan created the “Edo Elf”, the iconic symbol of Edo’s “Simply Better Giving” program throughout the holiday season. Tigris was contacted by Edo Japan to provide staff to work as the Edo Elves street team in Calgary and Edmonton. During the holiday campaign (Nov. 2nd – Jan. 4th) Edo Japan will donate 25 cents of each veggie and desert spring roll sold to the Food Bank. This is the perfect example of a charitable holiday marketing promotion that illuminates a positive brand image.

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The elf costumes were provided by the client and included a red pea coat, bags, black gloves, gold scarfs, gold branded hats, black boots and gold leggings for the girls. As an Edo Elf, our Tigris brand ambassadors were responsible for elevating the brand, educating people on the spring roll promotion and engaging with people by taking photos and handing out promotional items. They also teamed up with Virgin Radio for specific live events to create mass awareness of the special holiday campaign. Consumers were pleased to hear that a company with over 30 years of experience was making an effort to donate to those in need, and they also liked the fact that they were able to personally assist by purchasing a spring roll.

2. Shareable – Make Sure Your Promotion is Social
Along with giving, the holidays are also about sharing! Holiday marketing promotions that are socially shareable are extremely effective. Tigris teamed up with Toolbox+ Designs to provide a unique holiday promotion for Woodgrove and Mayfair Shopping Centres. Tigris provided the interactive street team members to surprise, delight and spark shoppers to share the Woodgrove + Mayfair gift card solution. Our “Gift Card #SantaSquad” was responsible for visiting shopping centres and city streets, dressed in special bright pink Santa outfits. The team traveled with an interactive social media photo frame and sharing system with a giant Santa sack to share the joy of this simple gift card solution.

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Some of those on your list may be a little tougher to shop for than others, but you can’t go wrong with a mall gift card! Our #SantaSquad triggered curiosity and created a fun photo opportunity for consumers which made the promotion shareable. When creating a shareable promotion, it’s important to remember that participants do not always feel comfortable using their own phones and personal data to share on social media. To avoid this issue, our #SantaSquad took photos of participants with their own iPads and shoppers were able to entire their social media information into the iPad. The photo was instantly shared on the shoppers’ social media platform. As an extra bonus for participating, the shoppers were entered to win a grand prize of $1,000 in gift cards.

3. Make It Instant – Automatic Prizes for Busy Shoppers
This time of year can be extremely stressful and expensive for all types of consumers. Shoppers are extremely busy and when they finally do find the time to shop, they are pressed for time. That’s why each interaction with a potential consumer must be quick, but also memorable and valuable. Tigris teamed up with Midfield in association with EXPRESS for a holiday promotion at Square One in Brampton, ON. Our events staff rocked the latest holiday fashions while encouraging guests to participate in a text-to-win contest for automatic prizes including gift cards and exclusive EXPRESS offers.

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Our #SantaSquad from the promotion mentioned earlier also had an instant prize/thank-you for participants including a Santa-wrapped gift box from the Santa sack. These boxes included a Santa Bonus Ballet for a chance to win $500 in gift cards, as well as pre-loaded gift cards with values ranging from $10-$100! It’s important to give consumers a reason to use your services right away, which is where a gift card or special discount comes into effect.

4. Community Based
Last but not least, effective holiday marketing promotions can be community based. Try sponsoring a local event, such as a Santa Claus Parade! Tigris worked alongside one of our reputable clients to provide staffing support for the Caledon Santa Claus Parade. This was the perfect opportunity to increase brand awareness, distribute promotional items and imprint a positive message on current and potential consumers. Other ideas include sponsoring a local food drive, Christmas markets, gift drives or even host your own event.

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Holiday Marketing Promotions – Use These Techniques All Year Round!

Consumers will react positively to events that are charitable, shareable, provide instant results and are community based. These 4 types of promotions do not have to be limited to the holiday season, but can be incorporated all year round. If you are interested in creating a memorable, positive brand impression on your current or potential consumers, contact Tigris today. Send an e-mail to info@tigrispersonnel.com or call 415-283-9119 for a free quote on any of our event staffing services. We operate in over 15 markets across Canada including Toronto, Vancouver, Calgary and Ottawa.

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