Promotion Agency goes West for Zest with Sun-Rype

Over the years, promotion agency Tigris Personnel has hosted & promoted for some of the food industry’s leading brands. Our bubbly and beautiful brand ambassadors have represented Sun-Rype for the 8th consecutive year at the Grocery Showcase West (GSW) in Vancouver  as well as Arthur’s Fruit Smoothies & Renee’s Dips at the Canadian Produce Marketing Association (CPMA) Tradeshow for the 2nd year running in Calgary & Toronto.

The GSW and CPMA Tradeshow have been recognized as the THE epicenter for growth and development, holding a major impact on business owners and consumers everywhere. Each offer an unprecedented degree of business networking success and exposure.

On April 14 & 15, Sun-Rype, Western Canada’s largest manufacturer of juice-based beverages, all-natural fruit snacks and energy bars, utilized promotion agency services to market their new line of products. Typically, Sun-Rype has been recognized for their 100% Pure Not From Concentrate Apple Juice and Canada’s #1 fruit snack: Fruit-to-Go. However,their expanded line of 100% juices and fruit snacks are leaving customers hungry for more!

The independent grocer used one food safe certified brand ambassador to sample and distribute a combination of Coconut water, Slim Juices, Smoothies, Just Fruit & Grain bars. Consumers were also educated on the health benefits Sun-Rype provides to its buyers.

Some of those benefits include:
- no artificial colours and no artificial flavours
- no additives in any product
- no added sugar (only the natural sweetness that comes from juice concentrates and purees)

In only today days more than 5,000 samples were distributed!

Promotion Agency Kicks off CPMA Show with FoodbyDesign

After such a successful execution in 2012, FoodbyDesign partnered once again with promotion agency Tigris Personnel for this years CPMA Annual Convention & Tradeshow. A team of three brand ambassadors were selected to sample and distribute Arthur’s Fruit Smoothies and veggies & dips from Renée’s Gourmet.

Arthur’s is a true Canadian success story that continues to live on from the endless benefits. Arthur’s Smoothie Products are 100% all natural fruit, not from concentrate, hold 2 servings of fruit per 250 mL, have 8-11 essential nutrients and contain no additives or preservatives.

Some samples included:
Mixed Berry
Ingredients: Berry Puree Blend (Strawberry, Blueberry, Blackberry, Boysenberry), Apple Puree,Banana Puree, Lemon Juice
Apple Grape
Ingredients: Apple Puree, Concord Grape Puree, Lemon Juice
Strawberry-Banana
Ingredients: Strawberry Puree, Banana Puree, Lemon Juice

Similarly, across a broad range of premium products, Renée’s continues to earn the respect and loyalty of consumers by maintaining the superior standards of freshness, quality and value set by its founder. In addition to being the market leader in refrigerated dressings, Renée’s is renowned for its fresh and great-tasting premium sauces and dips.

Over the course of the two day show, over 2,000 samples were distributed!

Tigris Personnel’s Experiential Marketing Services Available at Top Locations including:
Calgary, AB | Toronto, ON | Vancouver, BC.

For a free no-obligation quote, call us at 416-283-9119 and we’ll explain how our promotion agency can help you!

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Tigris Personnel Executes an Interactive Marketing Stunt for TSN

If you were hustling through Union Station this past Mon., Mar. 18, it would have been impossible to miss our team of high energy brand ambassadors dressed like basketball stars.

Our team assisted with the launch of a “March Madness” promotion for TSN- an interactive marketing campaign to promote National Bracket Day for the NCAA. Dressed as passionate players in red and white uniforms, the Tigris team helped cure the m0rning blues one commuter at a time by handing out stress balls disguised as mini-basketballs.

After just 1 hour and 15 minutes, our brand ambassadors had successfully handed out 15,000 mini basketballs breaking our own record for last years EURO Cup launch for TSN handing out the same volume – 15,000 “tickets” – in two hours.

Our Interactive Marketing Campaign Proves to be Productive

An annual rite of Spring, the NCAA basketball tournament has become one of the most prominent sporting events on the calendar. Coverage of the tournament began Thursday March 21 with all‐day coverage on TSN and TSN2. Research has proven those completing a “bracket” are significantly more likely to tune‐in to NCAA March Maness broadcasts onTSN, making this interactive marketing campaign an important one!

Whether diehard fans make their bracket picks using statistical data, or casual fans make their picks based on the team logos or their favorite colours, TSN has a bracket for everyone. The winner of the 2013 Men’s Tournament Challenge gets a chance at a $10,000 cash prize. Not a bad return for a few weeks of heart-racing finishes and buzzer beaters! The purpose of this interactive marketing program was to encourage individuals to fill out their brackets for the NCAA Men’s Basketball Championships featuring the top 68 college basketball teams.

For those of you who aren’t familiar with Brackets……. There are 6 rounds to the NCAA tournament, for each correct winner picked, a player is awarded points based on what round the winner is picked in. The points per round increase as the tournament progresses. The chart below shows possible scoring by round systems, if you read further down the page we explain which system we think works best. The image below links to our Fillable March Madness Bracket which allows you to completely customize your bracket before printing. This includes filling in the points per round, giving your bracket a title, and typing in any notes/rules you want the participants of your pool to know.

If you’re looking for brand ambassadors to get some buzz for your business – Tigris is here to help!
Call us at 416.283.9119 for a free no-obligation quote.

Tigris Personnel’s Brand Ambassadors are available at top locations including Calgary, AB; Vancouver, BC; Toronto, ON. Implement an interactive marketing campaign for your company today!

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Canadian Tire Brand Awareness Activation at the National Figure Skating Championships

Canadian Tire has been steadily building brand awareness with consumers with an impressive event marketing strategy – and Tigris Personnel has been happy to help! We began working with the iconic national retail chain in early 2012 and have supported a diverse range of events from Nascar races and PartSource promotions in Ontario, BC & Saskatchewan as well as SportChek events in association with the NHL.

As a title sponsor for the National Figure Skating Championships, Canadian Tire had an exclusive opportunity to build brand awareness by engaging fans in a multitude of ways including the popular money machine, “worlds” contest entry and an autograph signing with participating athletes. In exchange for their time, the fans had the chance to receive flavoured lip balm, hand warmers (perfect for watching the skaters!) and of course, Canadian Tire coupons.

Contributing to Canadian Tire’s Brand Awareness with Strategic Event Marketing Opportunities

In order to execute this event, Canadian Tire secured a team of 5 events staff including an onsite event manager, from Tigris Personnel, to coordinate the games and ensure a smooth execution. There were more than 12,000 interactions over 3 days and 25,000 items given away. What an amazing brand awareness opportunity for Canadian Tire!

This is Canadian Tire’s first year teaming up with Skate Canada as a title sponsor of the National Figure Skating Championships in Toronto. While our events staff were only onsite for the tail end of the competition, the brand awareness program ran from Jan. 13-20, 2013. Canadian Tire as a company is a huge supporter of children and sports, perhaps best known for funding Jump Start for underprivileged kids – so all of the money raised goes directly to the cause.

For more photos from this event, check out the photo gallery of our website. We look forward to another amazing year of events with Canadian Tire and are proud to be contributing to their brand awareness.

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