Understanding T.O.M.A for Your Business Marketing
Even if you have never considered T.O.M.A for your business marketing plans , you can be sure that in one way or another, you have experienced it.
Top of Mind Awareness, also referred to as T.O.M.A, can be considered the Holy Grail of brand awareness and identity. Marketing and Advertising agencies not only strive to strengthen the presence of a brand, but have made it their mission to get a product at “Top of Mind”.
So, what exactly is T.O.M.A? It can be defined as the first brand that comes to mind when asked an unprompted question about a category.
Ellis Verdi, former president of the National Retail Advertisers Council in the US coined the term T.O.M.A to give industry leaders a better understanding of how your business marketing development can build a strong R.O.I. He believed business owners failed to create strong marketing techniques and typically used discounting through coupons to achieve their promotional objectives. He saw discounting as a band-aid solution with a short term cash flow result.
Top of Mind Awareness impacts consumers psychologically to think of a product or brand first to fulfill their needs above all others.
Here is a demonstration. Name the first product that comes to mind.
1. Think of a cough medicine.
2. What about an American car company?
3. Fast food drive-thru?
4. Pizza delivery?
I’ll bet your answer was the same that was given for number 3.
McDonald’s can be seen as a prime example for achieving T.O.M. A. We can all admit that McDonalds does not have the best food, yet how many of us think of them first when we need a quick meal on the go or have the munchies? It is no wonder they make billions of dollars every year. Similarly, not everyone loves Starbucks coffee yet when put in a situation to meet a friend, business associate or potential client, how many people automatically suggest meeting at a local Starbucks? These are perfect examples of how Top of Mind Awareness can lead to growing your business.
Your Business Marketing MUSTS for Achieving Top of Mind Awareness
The best way to create TOMA for business marketing is to differentiate your brand or product from your direct competition. If you want to develop Top of Mind Awareness for your target market , the following six factors are crucial:
Personal Contact with customers
Company Literature describing products and services
An ongoing Public Relations program
Consistent and ongoing Customer Education
Consistent and ongoing Advertising
Regular use of Direct Marketing
If you own or work for a company, how many of these have been implemented into your business marketing proposal? Integrating each of these factors is the only way to experience the real benefits of Top of Mind Awareness in your industry.
To inquire about Tigris Personnel for experiential marketing, events and more, call us at 416-283-9119 for a free no-obligation quote. Services for your business marketing plans are available all across Canada including top locations Calgary, AB | Toronto, ON | Vancouver, BC.
The Difference between Large and Small Business Consulting
Large corporations have been wrestling with the reality that individuals are requiring more personal, honest, and real communication from the companies they buy products or services from. Naturally, small business consulting services possess these favorable qualities simply because they can feel their own pulse. The pulse of a business is the realization of how society can change based on the occurrence of any single event. This high level of sensitivity is unique to small businesses and offers a sixth sense for what to change, what is fair, and how to retain customers.
Small business consulting can provide a personal and detailed style of service larger businesses often lose touch with during their growth. Small business consulting can maintain intimate relationships not just with customers but also their employees and suppliers. Customers are able to “put a face” to the person they are in contact with and really know who is handling their business. With a smaller hierarchy or chain of demand, closer communication is maintained and information is less likely to get lost in translation. And in the event a of a crisis, there is usually much more flexibility compared to larger businesses who hold strict corporate policies and procedures.
The Advantages Of Small Business Consulting Are Endless!
Another difference between large and small business consulting services is in the level of creativity. Smaller businesses have the ability to introduce and develop new ideas without seeking approval from what would be considered “upper management”, red tape or business bureaucracy. So, if you’ve ever questioned utilizing the services of small business, well think again because small is the new BIG!
Customers should take a moment to recognize the value of being remembered by name, asking for help without navigating through a phone tree, and being taken into account. For those employed by large corporations, become inspired by small businesses to rediscover the pulse that has been somewhere lost along the way. And for those running small businesses, market your strengths, keep a finger on the pulse, and preserve your precious advantage.
To inquire about Tigris Personnel’s small business consulting for experiential marketing, events and more, call us at 416-283-9119.
Exciting Event Solutions Available!
Tigris Personnel is proud to announce 3 new event solutions to better meet the ever-changing and evolving needs of our clients. We have built strong alliances with a few select industry partners so we can add creative and event technology to our arsenal of available experiential marketing services and corporate entertainment to our diverse roster of dynamic events staff.
With these event solutions readily available, Tigris Personnel can seamlessly provide clients with a turnkey approach for their next event or marketing campaign.
Event Solutions to Fit Every Client and Budget
Not sure what you’d like to take advantage of?
Our creative service experts can custom design anything from branding, packaging, signage and more. It’s completely a la carte and up to you. We would love to get a sense of what you require with an introductory meeting. You may be a new business starting up that requires some strategic thinking and support – or perhaps you’ve been in the biz for many years and are looking for a makeover. No matter what you’re considering, our creative consultants can create an event solution to meet your every need.
We would have happy to showcase sample demos of unique event technology you can incorporate for an interactive, engaging consumer experience. These event solutions can range from lead generation to event registration, green screen photo or video booths – and so much more. Not only is the experience itself exciting for consumers – so is sharing the final product after the fact, in turn increasing brand awareness and a residual return on investment for you. Social media is the new “word of mouth” of the 21st century and sharing is half the fun!
Furthermore, our live corporate entertainment is an amazing new addition to our roster of events staff. Liven up any corporate function with a drum line, troupe of dancers, or DJ – just to name a few options. Get guests moving with our musical talents. Their energy is enigmatic – it’s no wonder why our event solutions are so popular.
Tigris Personnel has long been a premier industry leader in event planning and staffing. Now we can offer so much more with our unique, customized event solutions!