Are you utilizing the best business marketing?

We invest our time and money into so many things like cars, trips, dinners and hobbies; but how much have you thought about investing in yourself? A well known author, speaker & certified trainer is known to say and I quote, “investing in yourself is the best investment you can ever make” and I absolutely agree.

This past Tues., May 14 I  learned how to achieve the best business marketing skills with Tigris Personnel’s National Account Manager, Kristen Simpson-Fry at an innovative and informative internet marketing course – thanks to two free tickets from Tigris’ national account director.

The company running the course is Canada’s leading training company in digital marketing training, social media training and public speaking training. They are a knowledge transfer company that works with sales and marketing executives to build and manage their own successful strategies so they can keep the business intelligence in-house, without having a third party involved. With over  30+ thousand trained business owners, CEO’s,digital strategists and marketing experts, this prestigious company is considered an expert in the industry.

This seminar introduced the best business marketing formula for success which addressed website traffic flow, hypnotic copy writing, master list building, influential conversion and Profit Mindset Secrets. I learned that we shouldn’t be asking if we are doing these things, instead ask how well are we doing them. This course made me look at the BIG picture and that working hard isn’t the same as working smart and definitely not as productive.

Realize that your best business marketing tool is YOU

Realizing that you are your best business marketing tool is the first step to obtaining  success. It’s one thing to have the most efficient software and programs for your business but it is another thing to understand them. The millionaire marketer seminar delivers a glimpse of the possibilities of your business marketing potential. Aside from offering highly guarded information, it truly revolutionizes your actions, collectively guaranteeing success.

This seminar was both informative and engaging. My colleague and I were literally on the edge of our seats the entire day. We were never bored, intrigued by everything we were absorbing. Walking out of the course, I can truly say I would rather be a learn it all – than a know it all – and now, more than every before, I recognize the personal value I can contribute to my career – since my own best marketing tool is ME!

To inquire about Tigris Personnel’s best business marketing services, events and more, call us at 416-283-9119.

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Outdoor Event

Summer is just around the Corner – Don’t Wait to Plan your Outdoor Event

Some of the best events take place in the warmer weather. Make yours one of them!

Are you thinking about planning an outdoor event in the coming summer months?  Here is some food for thought. Working outdoors means working with unpredictable elements. You want to make sure you’re 110% prepared or you could pay a big price.

Top Ten Tips on Planning an Outdoor Event

1: Consider the OPTIONS: what kind of event are you aiming to plan? The summer opens up tons of possibilities from golf tournaments and barbeques to outdoor sampling, concerts and special events. A personal function is clearly different than a corporate event – but the logistics of an outdoor event are largely the same. Just make sure you determine what your guests or consumers would appreciate – and go from there.

2: Choose a Suitable VENUE: for obvious reasons, venue is a huge part of planning an event, outdoors or otherwise. If you’re thinking of a public park, make sure you have adequate permission. Many government run parks have a special set of guidelines you need to follow – for example, the event can only be not-for-profit and open to the public. If this is not what you want for your event, you will need to consider a privately run facility or a federally run park vs. a provincial or city park.

3: Plan on various ELEMENTS: yes, plan for rain! While we all hope for sunshine, there is a 50/50 chance (or higher) that the rain could spoil your day. How can you combat this? One of the best solutions for an outdoor event, depending on the type of event, could be tenting. Some companies require alot of time to get tents up but others are portable and can be set up in a flash. Again, this depends on the size of your event but it’s always better to be safe than sorry. You can also buy weather insurance just in case you need to cancel your event due to a crazy thunderstorm that wouldn’t be safe for guests to attend anymore.

4: Have SUPPLIES Available: whether rain or shine, you want to make sure you have adequate supplies for your guests. On a hot sunny day, complimentary cold water, sunscreen and even hats would be greatly appreciated by your guests. On a rainy day, you could bring some rain ponchos and umbrellas on hand. If you have an evening event, mosquito repellant and citronella candles would be a blessing. An epi-pen may not be a bad idea to keep on hand in case anyone has a bee allergy as well. Additionally, ensure you have a first aid kit available. You never know when you may need a band-aid. An outdoor event can be full of surprises

5: Choose your FOOD Carefully: summer temperatures can be unpredictable sometimes. You need to make sure you keep meats cool until they are ready to be cooked and no food should be left out in the hot sun for any extended period of time. There would be nothing worse than food poisoning your guests! If you’re using a caterer, ask them what they do to make sure the food temperatures are regulated before and during the event.

6: Don’t Forget about LIGHTING: during a daytime event, you won’t have to worry about this but as day turns into dusk, you will need to consider lighting options. Candles may not be the best idea so consider spotlights, lanterns etc. And in keeping with these options, you’ll also need to consider a power source and a generator if power isn’t available at your venue of choice. You don’t want guests tripping around because they can’t see, especially at an outdoor event. Who knows what could be lurking in the darkness!

7. Arrange FACILITIES: there is nothing worse than a long walk to – or a long line up – when you have to use the, ahem, little boys or girls room. Make sure your venue has adequate washroom facilities – and if not, arrange for portapotties with a wash station. You should also have someone on your team responsible for keeping these cleaned and fully stocked. Sanitation is a huge part of any event and should be planned on properly.

8. SOUND Makes the Setting: when you have an event outdoors, the sound travels because it is not contained. If you have an outdoor music event, social function or even a barbeque, it’s a great idea to not only provide music that your guests or consumers will enjoy – but also have appropriate speakers to carry the music – and ambience throughout the event. Music enhances any event and can make the different between guests staying for an hour or two – or until the wee hours of the morning.

9. COMMUNICATE with your team! If you’re event is up north, there could be a risk that your cell phone(s) won’t work – or could die mid-day. To combat this concern, you could arrange for walkie-talkies or head sets to stay in regular contact with your entire team (potentially on different channels for different groups) so everyone is 100% accessible, especially in an emergency situation. Depending on where your outdoor event is located, cell phone signal may not be strong so you have to plan on back up.

10. ENTERTAIN your Guests: there are only a few short months of summer, so aim to plan an event that will entertain your guests. During the day, you may want to include inflatable games, clowns and sporting activities for kids. For the adults, you could arrange live entertainment such as a band or DJ. Fireworks are also a great enhancement but be sure you have approval and safety measures in place.

Summer comes and goes. If you’re planning an outdoor event, it is never too soon to start planning. We hope some of these tips were helpful. Please share this if you found it informative!

Tigris Personnel’s Outdoor Event Planning Services are Available at Top Locations including Calgary, AB | Vancouver, BC & Toronto, ON. For a free, no-obligation quote on how we can help you plan your next outdoor event, call us at 416.283.9119.

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Things to Consider Before Selecting a Staff Agency

With experiential marketing on the rise, NOW is the time to consider adding a staff agency to power and enhance your team (if you haven’t done so already). The purpose of experiential marketing is to connect with consumers through live interaction to hand deliver brand messaging and potentially obtain new leads.  More importantly, it provides individuals with a better understanding of  a product or service by engaging each of their senses with intentions of influencing their purchasing decisions. Combining face-to-face interactions with branding to your marketing strategies can do wonders and develop a strong ROI.

Whether you are looking to hire a staff agency, or are merely re-evaluating the one you’re currently partnering with, it’s important to know your options and choose wisely.  There are many things to consider before you sign the dotted line and below is a list that should never be overlooked.

1) Retention Rate: how long has the staff agency been working with their clients? Comparatively, it’s a lot easier to secure a new client than it is to maintain and keep them. If the staff agency has been working with a number of clients for several years that is a testament to the quality of their work.

2) Financials: any staff agency worth working with will share their financials and how your contract could impact their bottom line. Preferably, no one client should make up more than 15% of their net income.

3) Return on Investment: can the staff agency demonstrate your ROI? This is at the heart of ALL good experiential marketing campaigns. You do not need an agency that claims its own figures. It should also be able to use independent research to demonstrate the returns of a campaign – which you may also need to contribute to, since you have access to sales results that they may not have.

4) Reporting: the staff agency should be vigilant and timely in their reporting. The agency shouldn’t be “cooking” their figures as this is the same as lying. They should aim to be as accurate as possible in the figures they are presenting. Make sure you question any numbers they give you. Keep in mind that they may need to work with their clients for accurate information (e.g. final sales) since a 3rd party simply wouldn’t have access to this on their own.

5) Transparent Agency Fee: there is nothing worse than a company that quotes one figure and then tries to bill you for another. Of course, there could be added costs if the clients adds or changes the deliverables of the project BUT only in this case. Find a  staff agency that is up front about costs and won’t slip in hidden fees afterwards.

6) Talent Base: an excellent way to gauge a staff agency is by how well they treat their own people. This can be measured by their staff retention. If they have high turnover, this could be a warning sign. Their personnel should be happy, well trained and motivated.

7) Reputation: what do other companies and colleagues have to say about them? This is not all about awards and recognition. Agencies that are too showy with their accolades are often trying to over compensate for areas they are lacking. It is good however to have an agency that quietly acknowledges their achievements and is recognized by other affiliated agencies as a quality industry partner.

8) Consultants: you don’t want a staff agency that will say yes to everything you say. Rather, you need an agency willing to challenge your thoughts and pre-conceptions. You want experts that will come up with concepts that will drive your business FORWARD.

9) Pricing/Rates: Keep in mind that the rates should only be a portion of your assessment. A low rate may be great for your budget but means nothing if your account manager is not available or your talent is sub-par. Also, keep in mind that rates vary depending on the event type and location. Events in smaller towns which require travel from a major market or larger programs where several staff are needed  for an extended period of time may be priced differently than a one-day, one-person event

10) Personality: like any other relationship, you have to like the people you are working with. It’s no good trying to work with an agency that doesn’t inspire you, are difficult to get along with or get a hold of. The foundation of all good business relationships is personality so find one that meshes with yours.

Looking For Information On Our Staff Agency?

To inquire about Tigris Personnel for experiential marketing, events and more, call us at 416-283-9119 for a free no-obligation quote. Services from our staff agency are available all across Canada including top locations Calgary, AB | Toronto, ON | Vancouver, BC.

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