Consumer attitudes have shifted over the past several years. Gone are the days of telling your consumer why they should support your brand. Engaging consumers in a positive, pro-active event marketing approach is the wave of the 21st century.

Research findings reflect that 60% of consumers agree that overall brand experience is the biggest factor influencing their decision to purchase a product and 44% are willing to pay a premium for a product or service that will give them a unique experience in some way. An additional 62% agree that previous unique experiences will impact future decisions about what brands to support.

Face time with your consumers have an infinite effect on their buying power so this creates a unique opportunity to embrace the power of event marketing. Tigris Personnel’s turnkey event marketing strategies include but are not limited to…

* Assisted Sales Support to rapidly increase profits for a charity or in a retail or tradeshow environment
* Field Market Research Intelligence to gather valuable insights regarding your consumers perceptions
* Merchandising to build strong relationships with the sales reps at the stores that sell your product
* Special Events that connect you to consumers in a fun, interactive place like a concert, gala or golf tournament
* Street Promotions for a high volume, maximum impact from guerilla marketing to street festivals

Our internal experiential marketing team can quickly and efficiently engineer a campaign to strengthen your brand position and presence at any of the types of events and more. In addition to building out the concept of your event marketing strategy, we will also book, schedule and train the events staff who will seamlessly execute the event onsite.

Following each and every event, we will submit a valuable report that outlines consumer perspectives on the initiatives as well as a quantitative and qualitative analysis so you can gauge your return on investment.

Each and every event or program is customized to meet the logistical needs and exceed the expected outcomes. We, of course, rely on our client’s to outline the objectives of their event so we can create a successful plan of action – but we ask the right questions so we can achieve the right results. Tigris Personnel guarantees an efficient event marketing strategy through professional representation, accountable workmanship and efficient turnkey approach.

In addition to general event marketing, Tigris Personnel is also a leader in experiential ethnic marketing strategies. The key to ethnic marketing is understanding the core cultures and traditions of your target demographic so you can enhance their consumer experience and buying position. Ethnic marketing, done properly, can significantly facilitate the process of attracting people and increasing sales.

Ethnic marketing can play a pivotal role in the success of any of the following:

* New Years Celebrations
* Religious Holidays
* Retail Promotions
* Special Events
* Street Festivals & Parades

Although Canada is a multicultural country, ethnic values can still be identified within a target demographic with more than one ethnic origin. The impact of the message and experience you incorporate depends on the quality of your copy, design and quality based on how much you know about and understand your potential consumers.

Tigris Personnel will research your target demographic to ensure your ethnic marketing campaign is well thought out and seamlessly executed, right down to bilingual events staff. The goal is maximum participation from the consumers, a lasting impression and in turn, an increase in sales.