Knowledge is power so what better way to strategize and plan for future  decisions, than with a field market research program. Proactively seeking the opinions and perceptions of your consumers will help protect your brand during changing times. Aside from the data collected, field market research campaigns make consumers feel valued and give them the impression that brands are catering towards them.

Field market research and technology go hand in hand. Tigris Personnel’s tech-savvy field market research intelligence interviewers will connect with your target consumers to gather perceptions, attitudes and information about your brand.

Field market research can be collecting accurately and efficiently using ipads, PDA’s, laptops or tablets.

Tigris Personnel has partnered with a leader in the market research industry that interprets data using emotional science so companies can understand how people genuinely feel about their product or service. Surveys can range in length from 5 minutes to 45 minutes, but the longer the participant must spend provided their input, increases their expectation for an incentive.  The length of the interaction and the incentive for participation should be well thought out and appeal to a wide range of consumers to ensure optimal participation.

As an extension of our field market research activities, Tigris Personnel can also assist with your brands digital marketing strategy. The internet is the most effective communications tool of modern day. So how can brands stay connected? They need to manage their online experience in an authentic and relevant way that simultaneously motivates consumer interaction.

Tigris Personnel will conceptualize an innovative online strategy, monitor and measure online activities and engage your brand in the online conversation.  Some opportunities for online brand experiences include:

* Microsite Development
* Online Contest Applications & Sweepstakes
* QR Codes
* Social Media Strategies
* Twitter & Facebook Community Development & Management

Brands can and should have a strong online presence but they must tread carefully. Social media is a two sided conversation and consumers can vocalize their opinions about a brand – good – or bad. Tigris Personnel is here to create and manage a successful digital marketing strategy to maximize your brand’s position online.

Tigris Personnel’s Top Locations Served: Toronto, ON – Vancouver, BC – Calgary AB