Tigris Personnel proudly teamed up with the Flow Experience to create and staff a “Serve Responsibly” Shuttle Program that delivered the LCBO’s ‘Deflate the Elephant’ message in a fun and interactive way, while preparing fans for tennis action on the way to the Rogers Cup and celebrating the great matches on the way back to Downsview Station.
Tigris booked a team of 10 TSS for the campaign including 2 stationary staff at Rexall and 4 bus hosts for each shift. The Rexall staff helped guide fans to and from the Shuttle to the Stadium while the bus hosts greeted fans taking the shuttle, engaged them with tennis facts and LCBO hosting tips while in transit and handed out giveaways/prizing on departure.
The goal of the campaign was for fans to leave with a memorable experience that connects to the campaign messaging: DRINKING AND DRIVING SHOULD NEVER BE THE ELEPHANT IN THE ROOM. SPEAK UP. YOU COULD SAVE A LIFE.
Check out the website for additional information: http://deflatetheelephant.com/Over the course of the 6 day program, close to 7000 fans took advantage of the complimentary shuttle. What an innovative and amazing campaign to be a part of!
